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April 24-26, 2009 :
Concorso d'Eleganza Villa d'Este 2009:
Concept Cars 2009
And it was not only the Jury who were won over by the 1938 Alfa – the two prizes awarded by public referendum, the traditionrich Coppa d’Oro Villa d’Este and the Trofeo BMW Group Italia, also went to the car owned by American Jon Shirley. The Alfa Romeo 8C 2900B was unveiled in 1935 as the successor to the 8C 2300, in its time one of the world's fastest automobiles. A total of just six examples of this closed car - known as the Berlinetta - were manufactured. The model ranks as one of the most elegant vehicles to emerge before the Second World War. In September 1947, the example being shown at the Concorso emigrated from Italy via Switzerland to the USA. After being sold to a buyer in South Africa in 1980, the car - now with red paintwork - was restored in England and repainted in its original blue. In 2005 Jon Shirley acquired the Alfa Romeo and had it restored to its original condition. For the Concorso d'Eleganza Villa d'Este 2009, the Alfa Romeo 8C 2900B will be parked on Italian soil again for the first time since 1947.
In the Concorso d’Eleganza Design Award for concept cars and prototypes, the public voted for the Aston Martin Lagonda One – 77.
Aston Martin Lagonda One – 77
As in recent years, the car enthusiasts from all around the world were treated to glorious sunshine on Saturday. Although the sun was replaced by grey skies and continuous rain on Sunday, nothing could dampen the spirits of the more than 2.600 visitors who flocked to the grounds of Villa Erba in Cernobbio. “The great response from the public despite the poor weather shows how this event has become a firm fixture on the calendar of car aficionados from both this region and countries around the world,” said Karl Baumer, President of the Concorso d’Eleganza Villa d’Este and Director of BMW Group Classic. “The weather on Sunday could have been better for the 80th anniversary of the Concorso, but a sunny Saturday with this selection of cars provided a more than worthy setting for our anniversary Concorso,” added Jean-Marc Droulers, President of Villa d’Este S.p.A.
The Concorso d`Eleganza in the Villa d`Esta was the compelling setting for the annual BMW Group Design Talk assembling top-class participants. The theme chosen for this year’s panel discussion was a reflection of the present climate of crisis and change: “Art and Design: Is Modesty the new Luxury?” An audience of international media members and select guests witnessed an exciting exchange, hosted by Cornelia Zetzsche, a renowned critic and anchorwoman with Bavarian Broadcasting. Participants on stage were Thomas Demand (artist), Alfredo Häberli (designer), Louisa Hutton (architect), Inga Sempé (designer) and Adrian van Hooydonk (Director Design BMW Group).
BMW Concept Car "Gina"
Despite their various backgrounds the designers and artists agreed that the present economic crisis has already led to a revaluation of issues. Sustainability, modesty, quality and respect are aspects of this new creative spirit blending elegance and sensuality. The challenge will be to find an expressive vision capable of extending beyond the present turmoil.
(April 28, 2009)