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2006 North American International Auto Show


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Lamborghini M-Concept
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Lamborghini Brings Back Iconic Miura With Stunning M-Concept


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Honoring 40th Anniversary of Legendary Miura, M-Concept, Secretly Unveiled in Los Angeles, Makes Debut at North American International Auto Show in Detroit.


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Early January, Italian supercar maker Automobili Lamborghini surprised the world by bringing back one of the most iconic names in automotive history, the Lamborghini Miura. The daring design study dubbed the "Miura Concept" was secretly unveiled at the Museum of Television & Radio in Beverly Hills, California to an elite group of auto industry insiders and car enthusiasts. Arguably the most beautiful car ever created and long considered company founder Ferruccio Lamborghini's favorite Lamborghini of all-time, the new Miura Concept brings back the legendary Miura name on the eve of the car's 40th Anniversary.

"Ferruccio Lamborghini once said it means very little to produce the best racing cars in the world, people only remember the drivers, but if you can produce the best road cars in the world, no one will ever forget them," Automobili Lamborghini President and CEO Stephan Winkelmann reminisced about Lamborghini's famous founder.

"40 years ago, Lamborghini created what was unquestionably the best road car in the world, the legendary Miura. Today, Lamborghini follows in this uncompromising tradition by making the most beautiful, high-performance supercars in the world."

The original Miura quickly became one of the hottest cars of its day with a long list of past and current celebrity owners like movie star Nicholas Cage, Tonight Show Host Jay Leno, rock star legends Elton John and Rod Stewart, and Frank Sinatra and Dean Martin, the epitome of cool from The Rat Pack. The new concept penned by Lamborghini design head Walter de'Silva brings back the sensuous styling of the original Miura that raised the benchmark in supercar design and instantly won the admiration of car enthusiasts worldwide.

Only a few days after its showing in Los Angeles, the M-Concept will anchor the Automobili Lamborghini corporate display at the North American International Auto Show in Detroit. The car will be officially unveiled for the automotive media at a press conference in Detroit's Cobo Hall on Monday, January 9th at 4:30 p.m. (EST). In his address at the Los Angeles M-Concept unveiling, Winkelmann did stress this new Miura on its way to Detroit, is a design study only and emphasized the company has no plans to put the car into production yet.

Also on display by Lamborghini in Detroit will be the cutting-edge Gallardo Coupe, with its all aluminum spaceframe and 520-hp V10 engine; the new Gallardo Spyder, one of the fastest open-air cars ever created; and the company's two flagship models -- the muscular Murcielago Coupe and the sculptural open-air Murcielago Roadster.

Recently experiencing great corporate success, Automobili Lamborghini begins the New Year by celebrating the successful production of 3,000 Lamborghini V10 Gallardo models after just two years, a record high number for the Volkswagen-Audi owned Italian supercar maker. In addition to strong Gallardo Coupe sales, the brand new convertible V10 Gallardo Spyder has recently become available at Lamborghini dealers. In addition, the epitome of all supercars, Lamborghini's flagship V12 Murcielago Coupe and Roadster models, also remain in solid demand.

January 08, 2006

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