Automotive Intelligence - the web for automotive professionals and car enthusiasts
December 12, 2007
Hummer HX by David Rojas
“Carl definitely set the tone,” said Rojas. “While he gave us creative liberty and challenged us to develop innovative ideas, he also defined three Hummer proportions – wheelbase, approach and departure angles, and stance – and assigned one to each of us. It gave us a chance to collaborate, but also take our own direction.”
While sketching and sculpting together in the HUMMER studio, these recent graduates drew upon the creative energy of each other, further improving their individual designs, as well as that of the final concept.
Hummer HX by Min Young Kang
“We drew inspiration from one another,” said Kang. “As you’re designing and sketching you try to absorb what the other designer is doing and try to make it better.”
David, Min Young and Robert’s collaboration inspired the HUMMER HX concept, which presents extraordinary efficiency without sacrificing the unique essence of the HUMMER brand, the world’s most capable off-road vehicles.
Hummer HX by Robert Jablonski
“While we took inspiration from the HUMMER heritage and DNA, we each wanted to evolve it in a new way” said Jablonski. “We agreed it should be contemporary, compact and definitely open air. It came out great.”
After three months of sketching and sculpting theme work for the new HUMMER concept, each designer had the opportunity to present scale clay models to Bob Lutz, GM vice chairman and Ed Welburn, who chose which design would ultimately become the HX concept.
In its final concept form, the E-85 FlexFuel capable HUMMER HX embodies the off road spirit of HUMMER in a fully customizable package. The HX offers an open-air driving experience via a pair of removable roof panels above the driver and front passenger and a modular, removable rear roof assembly enabling a quick conversion from closed vehicle to open vehicle SUT. It also features a slant back assembly removable doors and fender flairs.
“Working as a team, you realize it’s more than one person influencing the vehicle,” said Rojas. “You can see the inspiration from each of our designs in the final concept vehicle. We’re all proud to have the chance to see our sketches become reality.”
(Dec 11, 2007)