© 1998 - 2007
All Rights Reserved .
For questions please contact
Ford Reveals More About Its Future
Ford Verve Concept
GUANGZHOU, China – Ford is
revealing more about its vision for a new global small car
family at Auto Guangzhou. Ford today revealed the second Verve
Concept – a four-door notchback.
The dynamic Ford Verve Concept
four-door notchback is a star of the fifth annual Guangzhou
International Automobile Exhibition. The fact that Ford staged
the global reveal of the four-door Verve Concept at Guangzhou
signals the importance of Asia in Ford’s global plans.
Sporty and coupe-like, the Verve
Concept notchback provides a very clear vision about Ford’s
future small car design direction. The three-door hatchback
Verve Concept was a star of the recent Frankfurt Motor Show in
Europe, and it too is also under the spotlights at Guangzhou.
Ford will unveil the third and
last Verve Concept in January at the North American
International Auto Show in Detroit.
“With this new four-door Verve
Concept, the picture of Ford's big plans for the small-car
segment is becoming clearer,” said Phil Spender, Chief Operation
Officer of Ford Motor (China) Ltd. “Our future small car is
being developed as a global car. It will be designed in Europe,
engineered in Germany and manufactured globally. These two Verve
Concepts demonstrate how confident Ford is in its direction and
its appeal to consumers here in China.”
Ford’s European design team
created the Verve Concepts, which successfully apply Ford's
kinetic design philosophy for the first time to a small car. The
two Verve Concepts clearly display a European flair and premium
touches not expected in this segment.
Once all have been revealed, the trilogy
of Verve concept cars will provide an advanced indication of Ford’s
design vision well in advance of the production models. This approach is
similar to the way in which the iosis Concept preceded the new Ford
Side by side in Guangzhou, the two Verve
Concepts bring the latest wave of Ford's kinetic design to the heart of
Asia. Their colours are inspired by the world of fashion; the regal
frosted grape of the new Verve Concept four-door notchback complements
the bold magenta of the Frankfurt three-door hatchback like a
(November 19, 2007)