Automotive Intelligence - the web for automotive professionals and car enthusiasts
October 03, 2007
General Motors Middle East is a major player in the regional automotive sector and has enjoyed tremendous growth and success in the last four years. The company's sales have almost trebled since 2003 and this success has been attributed to the complete transformation of the product line-up, satisfying the breadth and depth of consumer demands and after-sales satisfaction.
GM has been tantalizing auto enthusiasts in the region with exciting new concepts plus a fresh line-up of cars and SUVs ranging from small crossovers to large truck–based models. GM also has the distinction of competing in all-new vehicle segments and attracting a new generation of owners with its compelling designs and state-of-the-art engineering and safety technologies.
Stay tuned, there's more coming.
General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 35 countries.
In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9 million vehicles in a calendar year.
GM has been operating in the Middle East since the 1920s. GM’s vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs’ unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.