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October 03, 2007

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General Motors On Overdrive at the 9th Middle East International Motor Show

Dubai, UAE -The countdown has begun for the 9th edition of the five-day Middle East International Motor Show (MEIMS) in Dubai, which will take place at the Dubai International Convention and Exhibition Centre (DICEC) from 13 to 18 November 2007.

At the previous edition of MEIMS in 2005, the talk of the town was the Cadillac Sixteen concept car. This year's theme for General Motors (GM) will continue to highlight leadership in innovation, technology, design and emotion. GM will feature four exciting award winning concept cars representing the cutting edge of design and technology, a world premieres and 10 regional premieres. Six show premiere are also part of the elaborate unveil programme on the press day on 13 of November.

GM has eight major product launches slated for 2008 across its brands. Visitors and car enthusiasts will be able to see most of these new or refreshed cars as they are unveiled during their first public debut in Dubai.

All these cars at the forthcoming MEIMS undoubtedly reflect the continuous product offensive by GM and also demonstrate just how diverse the company really is. Displays of GM brands for the region include Chevrolet, Cadillac, GMC, HUMMER and Saab. All these cars will be presented at the sprawling 48x61sq-m display in the new Zabeel Hall.

General Motors Middle East is a major player in the regional automotive sector and has enjoyed tremendous growth and success in the last four years. The company's sales have almost trebled since 2003 and this success has been attributed to the complete transformation of the product line-up, satisfying the breadth and depth of consumer demands and after-sales satisfaction.

GM has been tantalizing auto enthusiasts in the region with exciting new concepts plus a fresh line-up of cars and SUVs ranging from small crossovers to large truck–based models. GM also has the distinction of competing in all-new vehicle segments and attracting a new generation of owners with its compelling designs and state-of-the-art engineering and safety technologies.

Stay tuned, there's more coming.

General Motors has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM markets its cars and trucks in 35 countries.

In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. It marked the third time (2006, 2005 and 1978) GM has sold more than 9 million vehicles in a calendar year.

GM has been operating in the Middle East since the 1920s. GM’s vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company’s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.

In 2006, GM sold 140,509 vehicles in the Middle East, representing a 24 percent increase over figures recorded in 2005, and the company continues to introduce pioneering programmes in the region. One example is GMs’ unique Nationalisation programme in the Kingdom of Saudi Arabia, which has been officially recognised by the Saudi government as a benchmark for training young nationals.

Photo: GM

(2007-09-29)


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