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October 10, 2007

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Toyota Features Microheat's HotShot(R) in Japanese Corollas

Several models now offer the hot washer fluid cleaning/de-icing system

FARMINGTON HILLS, Mich. - Microheat, Inc., a Tier-1 supplier to the automotive industry, announced that Toyota is featuring HotShot(R), the company's revolutionary hot washer fluid windshield cleaning and de-icing system, on its Corollas in Japan.

Toyota is featuring HotShot(R) on several of its models including the Fielder station wagon, Axio sedan, and the Auris and Blade hatchbacks. Toyota/Daihatsu featured HotShot(R) on its Be-Go vehicle starting last year.

"Toyota is known for its innovation and we're delighted to work with the company as HotShot(R) expands to these new platforms," said Microheat President and CEO Gary Pilibosian. "We are pleased that Corolla drivers in Japan will experience clear vision and driving safety this winter season."

Introduced commercially in 2002, HotShot(R) features a patented cycling technology that intelligently heats fluid to an exact temperature and sprays the fluid at a precise time interval to quickly and efficiently remove snow, ice, bugs and road grime from the windshield. The all-season, all-weather system can be activated at vehicle start-up and maintains hot fluid for use by drivers on demand during normal driving conditions.

HotShot(R) clears the windshield in 90 seconds with the touch of a button, making ice scrapers and squeegees obsolete.

The acclaimed HotShot(R) has been the recipient of numerous awards including: Automation Alley Technology of the Year Finalist 2007; The Traffic Safety Achievement Award in the "supplier" category, presented at the 2007 New York Auto Show; Finalist in 2006 PACE Awards, celebrating product and process innovations; Frost & Sullivan's 2005 Excellence in Emerging Technologies Best Practices Award; Popular Mechanics deemed it the "Outstanding Achievement in New Product Design and Innovation;" RoadStar Magazine and Newport Publications awarded Microheat in 2004. Microheat's CEO Gary Pilibosian was named Automation Alley's Emerging Leader in 2006, and is the recipient of the 2007 Oakland University Odyssey Award.

Photo: HotShot

(Oct. 8, 2007)

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