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October 31, 2007

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The new BMW 1 Series Coupé - With Efficiency to Pure Driving Pleasure

Munich - The new BMW 1 Series Coupé concentrates on one feature in particular: pure driving pleasure. Indeed, this compact two-door with its muscular design enhances and expands the very successful BMW 1 Series to an even higher level than before.

Featuring high-performance gasoline and diesel engines, offering agile handling and standing out through challenging, dynamic design, this new performance model simply begs the enthusiast to enjoy the sporting moments in everyday traffic. Conceived as a four-seater with its luggage compartment separated from the passenger compartment and with the rear-seat backrest offering a 60 : 40 split as standard, the BMW 1 Series Coupé also ensures a high level of all-round function and practical value right from the start.

The focus with this model is however clearly on Sheer Driving Pleasure BMW style. This comes out particularly in the top-of-the-range BMW 135i Coupé offering a truly unique level of performance on the road. And like its five- and three-door counterparts in the BMW 1 Series, the new two-door model obviously stands out also through its exemplary efficiency.

Apart from the six-cylinder gasoline engine featured in the BMW 135i Coupé, there are two four-cylinder turbodiesels of the latest generation in the BMW 123d Coupé and the BMW 120d Coupé. Boasting these power units, all three model variants offer top performance versus the competition both on the road and in terms of fuel economy.

BMW 135i

Indeed, through its remarkably good balance of performance and economy, the new BMW 1 Series Coupé dramatically proves the success of the BMW EfficientDynamics development strategy combining significant advantages in fuel economy with an equally impressive improvement of dynamic performance through the specific modifications and improvements made within the car itself and in the engine.

Following in the footsteps of the BMW 02 with maximum efficiency and agility. Introducing the 1 Series, BMW has successfully extended its model range to the lower end of the market, at the same time enriching the compact segment with the first and to this day only rear-wheel-drive model in the market.

Now the BMW 1 Series Coupé bears out the sporting spirit of this model series in terms of agility and handling to an even higher standard, using the benefits of compact dimensions and low weight consistently for further optimisation of driving dynamics. This is not the first time that BMW is setting the standard in driving pleasure in the process of entering a smaller model segment. On the contrary – the BMW 02 Series launched in 1966 is acknowledged to this day as the forerunner for driving dynamics and agility. Rear-wheel drive, powerful engines and space for four – these were the elementary features of this model series so successful for 12 long years.

Entering the US market: the BMW 1 Series continues its global success. With the BMW 1 Series Coupé entering the market, the BMW 1 Series is now set to make its debut also in the USA as the entry-level model leading into the BMW range. Indeed, the launch of the BMW 135i Coupé will give the concept of sports driving pleasure in a compact car its ultimate breakthrough also in the US market, the BMW 1 Series thus continuing its worldwide story of success. And at the same time the debut of the BMW 1 Series in the USA is significantly expanding BMW’s presence in the international marketplace.

The new BMW 1 Series Coupé raises the design language so typical of this model series to a new, even more distinctive level. The sporting proportions of the car give it a unique look in the compact segment, the long front end, the passenger compartment – or the “greenhouse”, as it is sometimes called – moved far to the back, and the short rear end clearly distinguishing this two-door performer from its competitors.

Seen from the side, the shoulder-line of the car beneath the window area is the most striking element, while the widely flared side-sills accentuate the convex/concave surfaces of the side body panels. Interacting with the muscular wheel arches, these powerful contours clearly emphasise the sporting character and performance of the BMW 1 Series Coupé. In its front end design, the new Coupé stands out clearly as a member of the BMW 1 Series: The design of the radiator grille, the kidney grille so typical of BMW with its powerfully accentuated chrome frame and headlights, is identical on all models. The new body colour Sedona Red metallic is exclusive to the BMW 1 Series Coupé, the range of body colours being rounded off by eight further metallic paintwork colours and three non-metallic options.

Photos: BMW/Automotive Intelligence

(Oct. 30, 2007)


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