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DRB-HICOM and General Motors
Asia Pacific Holdings LLC Form Sales & Distribution Joint
Venture Partnership kicks off with launch of new Chevrolet
Kuala Lumpur – DRB-HICOM Berhad (DRB-HICOM) and General Motors Asia
Pacific Holdings LLC (GMAPH) signed an agreement today for the
establishment of HICOM-Chevrolet Sdn Bhd in a move to strengthen
the Chevrolet brand in the country. At the signing ceremony the
partners also unveiled their first product, the new Chevrolet
Aveo Notchback, which is aimed at capturing the young and
upcoming executive market.
The joint venture will initially oversee the
sales and distribution of Chevrolet vehicles in Malaysia. Signing the
agreement on behalf of DRB-HICOM was YBhg Datuk Haji Mohd Khamil Jamil,
Group Managing Director, and Tuan Haji Mohd Redza Shah Abdul Wahid,
Executive Director / Group Chief Operating Officer, while GMAPH was
represented by Mr Stephen Carlisle, President of GM Southeast Asia
Operations, GM Thailand and Chevrolet Sales Thailand, and Mr Stephen
Small, General Motors Vice President, Finance, ASEAN Region. The signing
of the agreement was witnessed by YAM Tan Sri Dato’ Seri Syed Anwar
Jamalullail, Chairman of DRB-HICOM.
GMAPH holds a 51-percent stake in the joint
venture, with DRB-HICOM holding the remaining 49 percent. The joint
venture is scheduled to officially begin operation in October 2007.
According to the agreement, the partners will explore the establishment
of a local vehicle assembly program as well as a manufacturing hub for
the production of Chevrolet vehicles, parts and accessories for the
Launch of the new Chevrolet Aveo Notchback
Form meets function in this latest Aveo sedan -
a sub-compact passenger car with a unique design. Spirited, confident
and bold, and packaged with a spacious interior that comfortably
accommodates five adults, the Notchback is the ideal ‘ride’ for the
young urban executive.
Based on a model from GM Daewoo Auto &
Technology, it has a long list of features for a small sedan. Powered
with the new VGIS (Variable Geometry Intake System) engine, it enables
the car to be highly fuel-efficient. Its high-performance Euroride
Suspension, on par with European sedans, has been tailored for local
road conditions to deliver a smoother driving experience.
The Aveo Notchback is trendy and stylish, while
maintaining the aspiration and practicality that the Chevrolet brand is
famous for. This sedan’s chunky chromed grill, outstanding tail lights
and its aerodynamic and enhanced features exude a degree of
individuality, standing out in a crowd monotonous with other
conventionally designed cars in its class. The exterior is also
‘dressed’ up with a back spoiler to add to the allure and the
modern-feel of the car. Following through with its urban appeal, the
Aveo Notchback comes in five stylish colours – Black Sapphire, Alpine
White, Sterling Silver, Sparking Tan and Citrus Green.
The Aveo Notchback offers an attractive
after-sales plan including a 3-year warranty on serviceable parts
guaranteed upon purchase. The model is in the 1.4 cc category and is
priced at RM69,888 for the basic model.
(August 28, 2007)