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September 12, 2007

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BMW Debuts Individual 6 Series Golf Sport to Celebrate Inaugural BMW Championship

LEMONT, Ill. - With the world's top golfers on hand at the inaugural BMW Championship this week, BMW is celebrating the event and the sport by creating a BMW Individual 6 Series Golf Sport, a vehicle offering specially created colors and features designed to align luxury driving with the sport of golf, it was announced today by Tom Purves, Chairman and CEO, BMW (US) Holding Corp. The BMW Individual 6 Series Golf Sport is on display this week at Cog Hill Golf & Country Club, site of the BMW Championship -- the third leg in the PGA TOUR Playoffs for the FedExCup.

The BMW Individual 6 Series Golf Sport comes with a custom Brilliant White metallic exterior finish accented by 19" BMW Individual light alloy wheels. The interior features BMW Individual Merino leather upholstery in Canyon Brown with Walnut Amarone interior trim elements and Alcantara headliner, enabling customers to enjoy a style suited to the spirit of golf and the BMW Championship. The BMW Individual 6 Series Golf Sport will be available nationwide beginning in November.

"We are excited to directly link this great sport and our relationship with the BMW Championship in a way customers will enjoy well beyond the tournament," said Purves. "The BMW Individual 6 Series Golf Sport allows for the ultimate celebration of golf and luxury driving, and we look forward to providing this experience for fans and drivers alike."


BMW Individual, introduced to customers in the U.S. last year, launched internationally in 1991 with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to- measure solutions and making tougher demands on their BMW in terms of distinction, design and function. BMW Individual designs paint finishes, leather types and interior trim strips with the desire to meet the customer's requirements.

(Sep 7, 2007)





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