Audi goes on board in America’s
Ingolstadt - Audi will be on board
when the United Internet Team Germany reaches for the crown in
international sailing in the 2009 America’s Cup: Effective
immediately, the company based in Ingolstadt supports the
campaign of the newly formed team. The premium manufacturer’s
commitment is visible at first glance: The four Audi rings are
exclusively displayed on the spinnaker and – together with a
brand logo of United Internet – on the main sail of the
successor of “Germany I”.
“The America’s Cup is the world’s
most well-known sailing regatta with the longest tradition.
Accepting this great and fascinating challenge requires courage,
a strong team and perfect technology. We are proud to be on
board with the German team,” says Rupert Stadler, Chairman of
the Board of AUDI AG.
The 33rd edition of the America’s
Cup in 2009 will again be staged in Valencia. Only for the
second time in the competition’s 156-year-old history a German
team will contest the regatta. The team managed to woo one of
the most renowned international sailors away from the title
defender: With immediate effect, Jochen Schümann, who led the
Swiss “Alinghi” yacht to victory twice in a row, has assumed the
position of Team Director to head the German team of world-class
skipper Karol Jablonski and the over 20-strong crew.
Not only the crew but the partners
of the campaign are high-calibre: In addition to the provider of
the team’s name, United Internet, Porsche Consulting is involved
in the ambitious project. For AUDI AG, the commitment in the
America’s Cup represents the logical next step after the
successful partnership with the TP52 Breitling MedCup that
staged five regattas in the Mediterranean this year.