Polk Debuts Commercial Vehicle
Data For China
LOUISVILLE, Ky. - R. L. Polk & Co.
announced the availability of 2007 and newer commercial vehicle
registration data for China at the 2008 Mid-America Trucking
Show (MATS). Targeted for availability this summer, Polk's
unique China data will provide geographic and vehicle
configuration detail, allowing customers to maximize their sales
opportunities by better understanding the market in China for
This comprehensive offering from
Beijing Polk-CATARC VIC Co., Ltd., a joint venture between R. L.
Polk & Co. and the Chinese Automotive Technology and Research
Centre (CATARC), will provide valuable geographic metrics on
commercial vehicle registrations in China by province, city,
district and postcode to commercial truck and engine
manufacturers and other customers in the commercial vehicle
segment. Previously, only national level sales and production
data was available.
"China is undeniably one of the
largest and fastest growing commercial vehicle markets in the
world, and Polk is committed to helping our customers capitalize
on global opportunities," said Gary Meteer, account director for
Polk's Commercial Vehicle Team. "With this new data, our
customers can determine where vehicles are purchased and how
they are being used, allowing them to leverage that information
to make strategic business decisions in China."
Polk's China registration data
encompasses all types of commercial vehicles including buses,
trucks and special vehicles (e.g. ambulances, police vehicles,
cranes, firefighter engines). Many additional detailed vehicle
specifications will be available including gross vehicle weight,
vehicle dimensions, dimension of cargo, payload, towing weight,
wheelbase, engine model, engine displacement, fuel type, number
of wheels and tire type.
"Polk's new offering for the China
market allows us to expand our reach outside of traditional
passenger car data," said Meteer. "We are confident this new
data offering provides significant insight for customers
analyzing China's commercial vehicle industry."
(27 Mar 2008)