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April 23, 2008

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New-Generation Ford Fiesta revealed At Auto China 2008

BEIJING – In a blast of Passion Orange, Ford proudly revealed its all-new global small car – the Ford Fiesta – today as a vibrant five-door hatch. The all-new Ford Fiesta has been reinvented for a new generation of customers.

Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the all-new Fiesta is the first major product of Ford’s new global product development process.

The all-new Ford Fiesta's dynamic character is accentuated by its bold kinetic design. Its distinct character is further accentuated with major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford Fiesta’s traditional strengths of practicality, value for money, agility and safety.

All- new Ford Fiesta clearly embodies the exterior hallmarks of kineticdesign, which has so convincingly infused emotion into the core of the Ford range in Europe and Asia.

“I’ve been saying just wait for the all-new Fiesta to see how kinetic design can be translated into a small car,” said Martin Smith, Executive Director of Design for Ford of Europe. “Now the wait is over. New Fiesta evokes an instant emotional response that says ‘I want one’ which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers.”

The reveal in Europe in March of the three-door and five-door Fiesta hatch and now the China reveal of the five-door Fiesta hatch confirm that all-new Ford Fiesta will bring the most appealing elements of Verve Concept to production reality.

Fiesta Has Global Plans. The all-new Ford Fiesta is closely related to the exciting trio of Verve Concepts that were revealed globally at 2007 Frankfurt Motor Show as a three-door hatch, at 2007 Guangzhou Motor Show in China as a four-door notchback, and at 2008 North American International Auto Show in Detroit as another iteration of a four-door notchback. Both four-door Verve Concept sedans were tailored to regional market tastes.

Together, these concepts paved the way for the company's new global small-car program for 2008 to 2010. Ford designers and product development engineers in Europe have led the all-new Ford Fiesta's global development process.

China production of the all-new Ford Fiesta commences before end of 2008 at the Changan Ford Mazda Automobile (CFMA) plant in Nanjing, China. The $510million state-of-the-art manufacturing facility, which commenced operations in September 2007, has the flexibility and scalability to satisfy initial capacity of 160,000 vehicles per year. The all-new Ford Fiesta will be produced at Nanjing.

Photo. Ford

(April 19, 2008)


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