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Kia Motors wins 2008 Design
SEOUL - Kia Motors received the
President's Award for Design on November 28, 2008 at the 10th
annual Korea Design Awards in recognition of the company's
design-centered management strategy implemented in multiple
stages since 2005.
The prestigious award was
presented by the President of the Republic of Korea, Mr.
Myung-bak Lee, and recognizes Kia's leadership in design. Since
the strategic appointment of Chief Design Officer Peter Schreyer
in 2006, Kia has designed and produced a series of new and
refreshed models, and concepts, focused around what Schreyer
calls a "linear and minimalist" design language. The backbone of
this drive has been the creation and operation of a global
design network which has included the opening of dedicated Kia
Design Centers in North America and Germany.
Euisun Chung, President of Kia
Motors said, "Our cross-company pursuit of design excellence
since 2005 has finally come to fruition. We will use the Korea
Design Award as a stepping stone to continue to infuse our
creative design spirit throughout many aspects of Kia's
business, not just limiting our efforts to product design."
The award also recognized the
creative, above-the-line corporate advertising campaign
introduced in the Korea market since 2007 as well as newly
designed vehicles recently released locally, including the
Mohave (known as Borrego in other markets), Lotze Innovation
(Optima or Magentis), Forte (Cerato or Spectra) and Soul.
The Korea Design Awards are sponsored by
the Ministry of Knowledge Economy, and supported by the Korea Institute
of Design Promotion. The annual awards are considered the definitive
design awards in Korea.
(Dec 1, 2008)