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December 18, 2008

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New face of Mercedes-Benz Fashion Week Berlin 2009: Julia Stegner is the new face of the international fashion activities of Mercedes-Benz

Stuttgart – The fashion activities of Mercedes-Benz in over 20 countries now have a new face. International top model Julia Stegner will make her first appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, which will take place from 28 January to 1 February 2009 at Bebelplatz, in the heart of Berlin. At a recent photo shoot for the new key visual, Julia Stegner posed together with the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie Hash.

The new key visual will appear on advertisements, posters and vehicles at the only German fashion show that ranks among the top international events. “With Julia Stegner as brand ambassador, we have given our long-term, international fashion activities a fascinating and world-famous face,” says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.

“She particularly represents the connection between German origin and international flair. That’s why in our key visual we have very consciously placed Julia Stegner together with the new Mercedes-Benz CLS Grand Edition, which will be launched on the market in March 2009.” The unique, four-door coupe features an unusual design that combines the sporty elegance of a coupe with the flair of a luxury sedan. Sales of this special model are scheduled to start in January, 2009. Michelangelo di Battista, one of the most sought-after fashion photographers in the world, staged the encounter between the top model and the design trendsetter by the Stuttgart based carmaker.

“The idea was to pick up the red carpet situation at the Mercedes-Benz Fashion Weeks and thus create a strong connection between fashion and the vehicle’s elegance,” explains Michelangelo di Battista. The design of the key visual is based on the link between Mercedes-Benz Design and fashion: style, elegance and luxury. “Mercedes-Benz and fashion – they really fit together well. I think Mercedes-Benz cars are chic – just like fashion. So I’m delighted to be the international fashion brand-ambassador for Mercedes-Benz,” says Julia Stegner. For the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, the international top model will fly in from New York, where she has been living since 2004. “I’m very much looking forward to the Mercedes-Benz Fashion Week Berlin. Berlin is such a vibrant city. I really like to be there,” says Julia Stegner.

Photos: Mercedes-Benz

(Dec 17, 2008)


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