Lexus Signs PGA Tour Star Charles
TORRANCE, Calif. - Lexus expands
its talented roster of golf champions with the addition of
two-time PGA TOUR winner Charles Howell III. Howell will display
a Lexus logo on his apparel and make appearances at Lexus events
as a brand ambassador. The sponsorship kicks off at the Northern
Trust Open at Riviera Country Club in Pacific Palisades, Calif.,
on Feb. 12, 2008.
"We're excited to welcome Charles
to the Lexus golf family," said David Nordstrom, vice president
of marketing for Lexus. "Charles has such a passion for the
sport, which is evident both on and off the course, that we feel
he is an excellent representation of the brand. We look forward
to supporting him as he continues to wow fans."
"I'm thrilled to have the
opportunity to represent a brand that stands for the pursuit of
perfection, passion and innovation," said Howell. "I look
forward to being part of an elite team of athletes that embodies
Lexus' brand principles and shares a passion for the game."
After capturing the NCAA
Championship at Oklahoma State University in 2000, Howell turned
professional later that year and earned PGA TOUR Rookie of the
Year honors in 2001. He captured his first PGA TOUR victory in
2002 at the Michelob Championship at Kingsmill and won his
second PGA TOUR title in 2007 at the Nissan Open with a
thrilling playoff victory over Phil Mickelson. He has earned
more than 40 top-10 finishes in his career and has represented
the United States on two Presidents Cup Teams.