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February 13, 2008

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Lexus Signs PGA Tour Star Charles Howell III

TORRANCE, Calif. - Lexus expands its talented roster of golf champions with the addition of two-time PGA TOUR winner Charles Howell III. Howell will display a Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador. The sponsorship kicks off at the Northern Trust Open at Riviera Country Club in Pacific Palisades, Calif., on Feb. 12, 2008.

"We're excited to welcome Charles to the Lexus golf family," said David Nordstrom, vice president of marketing for Lexus. "Charles has such a passion for the sport, which is evident both on and off the course, that we feel he is an excellent representation of the brand. We look forward to supporting him as he continues to wow fans."

"I'm thrilled to have the opportunity to represent a brand that stands for the pursuit of perfection, passion and innovation," said Howell. "I look forward to being part of an elite team of athletes that embodies Lexus' brand principles and shares a passion for the game."

After capturing the NCAA Championship at Oklahoma State University in 2000, Howell turned professional later that year and earned PGA TOUR Rookie of the Year honors in 2001. He captured his first PGA TOUR victory in 2002 at the Michelob Championship at Kingsmill and won his second PGA TOUR title in 2007 at the Nissan Open with a thrilling playoff victory over Phil Mickelson. He has earned more than 40 top-10 finishes in his career and has represented the United States on two Presidents Cup Teams.

Howell, 28, grew up near the Augusta National Golf Club and began his golf career at the age of seven, winning five tournaments by age 11. He has excelled at every level of competition from junior golf to the PGA Tour.

(Feb. 12, 2008)

 

 


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