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Introduction of the New 2009 Ford
Toby Keith, Country Music Star
(left), and Mark Fields, President, The Americas, Ford Motor
Company, introduce the all new 2009 Ford F-150
The vision for Ford’s truck team
was clear: Redesign America’s favorite truck inside and out to
give customers unrivaled capability, unprecedented choice and a
host of smart, game-changing features.
The result is the new 2009 Ford
F-150, the new benchmark in the full-size pickup segment from
the industry’s truck leader – which has built more than 33
million F-Series pickups since 1948.
The Ford truck team adopted a
holistic, 360-degree approach to revamping the new 2009 F-150 –
from its segment-first features to the tough new exterior
highlighted by a dramatic three-bar grille and more spacious,
flexible and refined interior, to the unparalleled choice of cab
styles and trim levels – including a new Platinum series that
redefines truck luxury.
The improvements are just as
dramatic beneath the sheet metal. A new high-strength,
lighter-weight chassis is the backbone that allows this tough
truck to deliver more horsepower, better fuel economy and
safety, and additional towing and payload capacity. In all, more
than 1,000 Ford engineers, designers, researchers and others
worked together to develop the new 2009 F-150. The team drew
inspiration by listening to Ford’s large customer base.
“Before we started working on the new
truck, we continued the conversation with people who use these trucks
every day for work and play,” said Matt O’Leary, chief engineer of the
2009 F-150. “We went to their ranches, their job sites and their homes,
making sure we crafted features that would improve their ownership
experiences and, really, their lives.”
The results will be clear to customers
when the new 2009 F-150 rolls off assembly lines at Ford’s Dearborn
(Mich.) Truck Plant and Kansas City Assembly Plant in Claycomo, Mo. –
and as the new F-150 goes on sale in dealer showrooms this fall.
“We know how important the F-150 is to our
customers,” said O’Leary. “With the new 2009 F-150, we are delivering a
top-quality truck lineup that is second-to-none in capability, features
and a range of choices that will continue to make Ford America’s
(Jan. 13, 2008)