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January 15, 2008

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Ford Reveals Small-Car Vision for North America

DETROIT - Ford Motor Company is revealing the Verve, a concept vehicle that makes clear the vision for the new small cars Ford soon will introduce in North America.

The Verve is bold and sophisticated -- to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to increasingly savvy customers who value technology, design and fuel efficiency.

Both four- and three-door Verve body styles are being unveiled at the North American International Auto Show in Detroit, as curtain-raisers to a new global family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three- door is being shown to test market reaction to the bodystyle -- as a possible additional small car for the North American market.

The Verve concept has been developed with Ford's new global product development strategy that better leverages the company's global strengths. Globally, Ford is building on its European small-car expertise to stake a bigger claim in this critically important segment. Ford's celebrated small car lineup in Europe includes such top-sellers as the Ford Focus, Fiesta and Ka.

"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," said Derrick Kuzak, Ford's group vice president, Global Product Development.

"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment," Kuzak added. "These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world."

Those benefits include a bold, modern, design along with sophisticated electronics, premium materials, surprising functional space and a fuel- efficient 4-cylinder engine -- all previously unseen in this segment.

Photos: Ford

(Jan. 13, 2008)


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