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Ford Reveals Small-Car Vision for
DETROIT - Ford Motor Company is
revealing the Verve, a concept vehicle that makes clear the
vision for the new small cars Ford soon will introduce in North
The Verve is bold and
sophisticated -- to help it clearly stand out from other small
cars on the road. Ford is building on decades of small car
leadership in Europe as it develops new small cars for North
America to appeal to increasingly savvy customers who value
technology, design and fuel efficiency.
Both four- and three-door Verve
body styles are being unveiled at the North American
International Auto Show in Detroit, as curtain-raisers to a new
global family of small cars set to debut in Europe and Asia
beginning later this year and in North America in 2010. The
four-door is the basis for the production vehicle that will be
sold in North America. The European three- door is being shown
to test market reaction to the bodystyle -- as a possible
additional small car for the North American market.
The Verve concept has been
developed with Ford's new global product development strategy
that better leverages the company's global strengths. Globally,
Ford is building on its European small-car expertise to stake a
bigger claim in this critically important segment. Ford's
celebrated small car lineup in Europe includes such top-sellers
as the Ford Focus, Fiesta and Ka.
"We're looking at every aspect of what's
defined Ford as a small-car leader in Europe and working to build on
this expertise in driving dynamics and design across a global family of
Ford cars that are as exciting to drive as they are to look at," said
Derrick Kuzak, Ford's group vice president, Global Product Development.
"The Verve concept family provides a
vision for a new world standard for quality, design and comfort in the
small car segment," Kuzak added. "These concepts demonstrate how
leveraging our global strengths can yield attractive benefits for our
customers in markets around the world."
Those benefits include a bold, modern,
design along with sophisticated electronics, premium materials,
surprising functional space and a fuel- efficient 4-cylinder engine --
all previously unseen in this segment.
(Jan. 13, 2008)