Continental AG Named Official
Tire Sponsor of 2010 FIFA World Cup South Africa
CHARLOTTE, N.C. - Continental AG,
parent company of Continental Tire North America, Inc., (CTNA),
has been named an Official Tire Sponsor of the 2010 FIFA
(International Federation of Association Football) World Cup(TM)
games in South Africa.
"This sponsorship agreement
continues a strategy we have been following since 1995 for our
premium Continental brand, and continues our focus on soccer as
a platform for increasing brand awareness in our core markets,"
explained Dr. Alan Hippe, president of CTNA's Passenger and
Light Truck Tire division. "This sponsorship will elevate
Continental into the top three premium replacement tire brands
in Eastern Europe, Russia, Asia and South America, and it will
get us there more rapidly than would be possible with
Hippe added that the 2006 FIFA
World Cup attracted a total of more than 26 billion live TV
viewers and also reached record levels on its official website
with more than four billion page views.
South Africa is a natural target
for sponsorship, Hippe said, noting that Continental holds the
leading market position in that country's replacement sector
with a market share of more than 20 percent of tires that are
produced locally. The company operates a passenger and light
truck tire manufacturing facility in Port Elizabeth, South
Africa, which employs 1,600. That plant produced and sold some
2.6 million OEM and replacement tires in 2007. Continental also
runs a factory for MPV tires, also in Port Elizabeth, which
meets demand south of the Sahara, as well as in other countries
hosting the 2010 FIFA World Cup(TM).