Home News Companies Events Guestbook Golf Contact

Automotive Intelligence - the web for automotive professionals and car enthusiasts

.
Google

Web

autointell.com

June 06, 2008

This Week:

 

 

 

 

 

 

1998 - 2008 Copyright &
Disclaimer

Automotive Intelligence,
www.autointell.com
All Rights Reserved .
For questions please contact
editor@autointell.net

Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR

Advanced MR Offers More Technology than Traditional Entry-Level GSR Model

CYPRESS, CA – On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically-advanced 2008 Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

Shown coming off the production line in Japan, the Lancer Evolution MR arrives at showrooms in the U.S. in June and is available for a suggested retail price of $38,290. The MR features more user technology and a broader market appeal than the entry level GSR, including an advanced 6-speed Twin Clutch Sportronic Shift Transmission.

The Lancer Evolution MR is available with an optional technology package for $40,840 that includes a 30GB hard drive navigation system with music server, 650-watt Rockford-Fosgate Premium Sound System, pre-paid Sirius Satellite Radio capability and FAST Key entry, which allows passive vehicle unlocking and engine start/stop simply by carrying the remote control and grasping the handle.

Since its introduction earlier this year, the tenth-generation 2008 Lancer Evolution GSR has met positive reactions across the industry for maintaining a balance of core performance values and improved all-around capability and user-technology.

"The introduction of the 2008 Lancer Evolution MR with TC-SST gives us an opportunity to expand upon the existing Evolution customer base," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "The added capability and functionality of the new Lancer Evolution vehicles make them a more viable option for everyday driving, while maintaining the rally-inspired heritage that has made the series a global performance car icon."

Both 2008 Lancer Evolution models will be on display at the 2008 Mitsubishi Owner's Day taking place in Cypress, CA on July 19, 2008.

Photos: MMC

(June 1, 2008)


.
Homepage
   News   Companies   Management   Publications   Events   Guestbook   Search
.