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March 19,
2008
This Week:
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Lexus Announces Pricing for
Pebble Beach® Collection RX 350 and ES 350

Torrance, CA - Lexus announced
Manufacturer's Suggested Retail Price (MSRP) for the Pebble
Beach Collection RX 350 and ES 350 special edition packages. The
RX 350 luxury utility vehicle and ES 350 luxury sedan will both
receive Pebble Beach Edition packages for the first time,
extending a relationship with Pebble Beach Company that began in
2003, and has since produced an SC 430 Pebble Beach special
edition luxury hardtop convertible every year. Production of the
Pebble Beach Collection RX and ES is limited to 6,000 vehicles
each. The MSRP for the RX 350 Pebble Beach package is $3,880,
while the ES 350 package carries an MSRP of $4,170.
The goal of the Pebble Beach
Collection is to evoke the feeling of exclusivity that comes
with an excursion to the Pebble Beach Resorts. Both the RX and
ES Pebble Beach Editions will feature signature colors, popular
options and unique badging. Additionally, Pebble Beach Edition
owners will have the opportunity to customize their ownership
experience by selecting from one of three distinctive
merchandise packages: Callaway Golf Experience, Travel or
Epicurean Encounter.
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RX 350 Pebble Beach® Edition
The RX 350 Pebble Beach Edition
will be available in three colors: Classic Silver Metallic,
Obsidian Black and Truffle Mica. For the RX models Truffle Mica
is available only with this special edition package. The RX will
feature new and unique design 18-inch wheels and chrome grille,
a color-keyed rear spoiler and a special interior trim
combination. Customized floormats, featuring Pebble Beach
Company's signature The Lone Cypress™ logo, are included. |
On the exterior of the RX, Pebble
Beach Edition badging will be on the front fenders. The RX 350
Pebble Beach Edition is offered in both front-wheel and
all-wheel drive and marks the first Lexus special edition model
built in North America at Toyota Motor Manufacturing, Canada.

ES 350 Pebble Beach® Edition
The sleek ES 350 Pebble Beach Edition is
available in the special Truffle Mica color, as well as Tungsten Pearl
Silver and Obsidian Black. The 7-spoke 17-inch wheels come with an
exclusive liquid graphite finish while the interior of the ES features
semi-aniline leather-trim and a wood and leather-trim steering wheel.
The ES Pebble Beach Edition also features The Lone Cypress™ logoed
floormats and special Pebble Beach Edition badging on the front fenders.
Lexus Personalization Program
Owners of an RX or ES Pebble Beach Edition
can customize their ownership experience with the Lexus Personalization
Program. Three distinct categories of packages are designed to evoke the
unparalleled feel of the world-famous Pebble Beach Resorts: The Callaway
Golf Experience, Travel, and Epicurean Encounter. Owners can select from
item(s) in one of the packages.
Photos: Lexus
(March 14, 2008)
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