Worldwide Prius Sales Top 1 Million Mark

Tokyo - Toyota Motor Corporation (TMC) announced today that worldwide cumulative sales of the Toyota Prius—the world's first mass-produced gasoline/electric hybrid vehicle—have passed the 1 million mark, with approximately 1,028,000 units sold as of the end of April this year*1. Currently, Prius sales are robust in more than 40 countries and regions, particularly in Japan and North America.

Based on sales figures collected up to April 30, 2008, TMC believes that Prius vehicles worldwide have contributed to a reduction in CO2 emissions (considered a cause of global warming) by producing approximately 4.5 million tons*2 less CO2 when compared with gasoline-powered vehicles in the same class and of similar size and driving performance.

The Prius was launched in Japan in 1997 and began selling in Europe, North America and other markets in 2000. In 2005, Toyota began first overseas production of the Prius in Changchun, China, and sales of Prius vehicles in South Korea are expected to begin in the latter half of 2009.

In 2003, the second-generation Prius, equipped with the Toyota Hybrid System II, was introduced with improved environmental performance and power. In August 2007, Prius G, S and S “Standard Package” Japan models achieved a fuel efficiency of 29.6km/l in the Japanese Ministry of Land, Infrastructure and Transport's newly introduced JC08 test cycle. (The Prius S and S "Standard Package" models achieved 35.5km/l in the older 10-15 test cycle.)