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AUDI AG strengthens its position
in South East Asia
Ho Chi Minh City - Yesterday’s
opening of the first Audi dealership in Ho Chi Minh City
(Saigon) marked the Ingolstadt-based company’s official entry
into the Vietnamese market. By launching its sales programme in
Vietnam, AUDI AG is reinforcing its position in the region,
where the brand is currently scoring its highest growth rates.
“The developing markets of South
East Asia represent a great opportunity for us,” said Peter
Schwarzenbauer, Member of the Board of Management for Marketing
and Sales. “This year we’ll sell around 40 percent more cars
than in 2007. For the next few years I anticipate constantly
high growth rates of 20 to 30 percent in the region.”
In 2007 the brand with the four
rings sold 1,390 automobiles in South East Asia. In Vietnam,
Audi is venturing into one of the region’s most dynamic
economies: The economic boom of the past few years has been
especially beneficial to the premium market in Vietnam, which
experienced a disproportionately high growth rate. Audi’s most
important location in South East Asia to date has been
Singapore, where AUDI AG is represented by a wholly owned
National Sales Company.
For this year, Audi is projecting
total sales of about 1,300 cars in the city state – effectively
doubling its unit sales in just two years. This makes Audi the
fastest-growing premium brand in Singapore, with a market share
of 11.2 percent (January – September 2008; 8.0 percent in 2007).
In the Vietnamese market, Audi will
cooperate with the Automotive Asia group, which will sell the premium
cars with the four rings as the exclusive importer. Initially Audi will
introduce two top-of-the-line models: the Audi A8 4.2 L FSI, the brand’s
flagship with a long wheelbase, and the Audi Q7 4.2 FSI. Next year the
model range will be increased by the Audi A6, the Audi Q5 and the Audi
A4. In addition to the showroom, the Ho Chi Minh City facility offers
customers with the brand’s exclusive Audi Service and Audi Genuine Parts
in its 1,600 square meter (over 17,000 square feet) dealership.
(October 29, 2008)