© 1998 - 2008
All Rights Reserved .
For questions please contact
Ford Takes Truck Leadership
Off-Road With New F-150 SVT Raptor
LAS VEGAS – Ford, the definitive
leader in tough trucks, is further building on its solid
foundation of the new F-150 to deliver the all-new 2010 F-150
SVT Raptor, a purpose-built, high-performance off-road truck
versatile enough to take on the most challenging desert
adventures as well as the everyday commute.
“Ford trucks have been a mainstay
on the off-road racing scene for more that 20 years because of
our long history of capability and durability,” said Derrick
Kuzak, Ford’s group vice president for Global Product
Development. “With the F-150 SVT Raptor, we are delivering a
true off-road performance truck with the proven ‘Built Ford
Tough’ capability and durability that is at the core of every
F-150 and the best in performance thanks to the team at SVT.”
Desert off-road racing is
something Ford knows and does well, with eight championships in
nine divisions in the 2007 “Best In The Desert” series and four
more titles in CORR (Championship Off Road Racing). Ford has
also shown its dominance at the Baja 1000 race – 12 Ford-powered
vehicles have won the overall title for four-wheel vehicles, the
most of any engine manufacturer.
With interest in off-road
performance growing at a steady rate, the F-150 SVT Raptor was
built to fulfill the desires of that highly demanding market.
The high-performance off-road truck market is one that’s largely
untapped, allowing the Ford F-150 SVT Raptor to set the bar for
this type of vehicle.
“Most of the major manufacturers have
focused on-road performance, so when we looked at what was available in
off-road truck performance, it was somewhat limited,” said Mark Grueber,
Ford product marketing manager for pickups and large SUVs. “This was the
perfect opportunity for Ford to further differentiate the F-150 from
other trucks on the market.”
The F-150 SVT Raptor will be built along
side the new F-150 at Ford’s Dearborn Truck Plant at the historic Rouge
Center in Dearborn, Mich.
(Nov. 4, 2008)