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Mazda Kiyora Concept to Make
its Global Debut at the 2008 Paris Motor Show
Hiroshima, Japan - Mazda Kiyora, a
lightweight, next generation, urban compact concept car, will be
revealed at the 2008 Paris International Motor Show to be held
from Thursday, October 2 through Sunday, October 19, 2008.
Mazda Kiyora (meaning ‘clean and
pure’ in Japanese) represents the harmony between driving
pleasure and environmental and safety features aspired to in
Mazda’s long-term technology development vision, “Sustainable
The concept of “Kiyora” helped the
designers to imagine a city car cutting cleanly through an urban
landscape, with water as the design theme. Equipped with Mazda’s
next generation 4 cylinder direct injection engine and featuring
the company’s unique Smart Idle Stop System, the car achieves
excellent fuel economy and low CO2 emissions. The improved
aerodynamic performance of Nagare design also contributes to
The new Mazda concept car is based
on an all-new platform designed to maximize weight reduction and
a high level of safety, in pursuit of enhanced driving pleasure.
It also features an interior design and new functions that
support a youthful lifestyle.
Joining the Mazda Kiyora concept car on
Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its
world debut, together with the Mazda6 equipped with Mazda’s newly
developed MZR-CD 2.2-liter turbo diesel engine, and the Mazda2 powered
by a MZ-CD 1.6-liter diesel.
(September 4, 2008)