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January 28, 2009

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Land Rover North America Reaches 500,000 Sales Milestone

NEW ORLEANS - Land Rover North America announced this weekend during its annual Retailer Breakfast Meeting at the National Automobile Dealers Association (NADA) convention in New Orleans, that the company reached a historic milestone recently when a Range Rover Sport Supercharged became the company's 500,000th vehicle sold in the United States. The Range Rover Sport was sold by Land Rover Cerritos, a retailer in Southern California.

"Reaching this milestone demonstrates the strength of the Land Rover brand and is a result of a dedicated and passionate retailer network," said Chris Marchand, Executive Vice President, Marketing and Sales, Land Rover North America.

"The Land Rover model line-up has undergone a complete revitalization and reaching this achievement shows the growth we have experienced over the past four years. It took us ten years to sell the first 100,000 vehicles and we have sold the last 100,000 since July of 2006." Land Rover North America began retailing vehicles on March 16, 1987, importing its first Range Rover into the United States and single-handedly creating the luxury sports utility vehicle segment.

The company reached its first major milestone of 100,000 vehicles sold by September 1997 and 250,000 vehicles by December 2002. Land Rover is currently celebrating its 60th anniversary globally and offers an outstanding vehicle line-up that includes the highly acclaimed Range Rover, Range Rover Sport, Land Rover LR3 and Land Rover.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing British Pounds Sterling 700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

Photo: Land Rover

(Jan 25, 2009)


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