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Ford Aims to Expand Its Share of
the Car Market Setting Aggressive Tone With 2010 Fusion, Hybrid
DEARBORN, Mich. - The new 2010
Ford Fusion and Fusion Hybrid launch this month with an
aggressive, multi-faceted marketing campaign, making clear
Ford's intention to expand its share of the mid-size sedan
market, as well as setting an aggressive tone in communicating
the brand's strengthening car portfolio.
The U.S. mid-size sedan market is
one of the largest segments in the automotive industry, second
only to the small cars. In 2008, industry-wide sales of mid-size
cars totaled more than 2 million units.
According to Automotive Leasing
Guide (ALG), the residual value of the Ford Fusion has improved
dramatically - a total of six points - from introduction to the
new 2010 model, a jump that Pipas says is significant.
In addition, the 2010 Fusion
features bolder styling, smart technologies and the title of
being America's most fuel-efficient mid-size sedan. The vehicle
achieves 23 mpg city and 34 mpg highway, beating both the Toyota
Camry and Honda Accord. The all-new Fusion Hybrid achieves a
class-leading 41 mpg rating in the city and 36 mpg on the
highway, topping the Toyota Camry Hybrid by 8 mpg in the city
and 2 mpg on the highway.
2010 Ford Fusion Starts Under $20,000
Base price of $19,995, including
delivery and destination (D&D), offers best-in-class fuel economy of
34 mpg highway for new 2.5-liter I-4 engine, bold styling and smart
Hybrid model starts at $27,995,
including D&D, offers best-in-class fuel economy of 41 mpg city, 36
highway, besting Toyota Camry Hybrid by 8 mpg city, 2 mpg highway
2010 Mercury Milan starts at $21,905;
Milan Hybrid starts at $31,300, including D&D
Fusion and Milan Hybrid models qualify
for the highest available federal tax credit of $3,400
"We've priced Fusion to beat the
competition as it does in every area that matters most to customers,"
said Chantel Lenard, Ford group marketing manager, Global Small and
Medium Cars. "This vehicle does more than compete; it aggressively
positions Ford to take back its share of the mid-size car segment and
sets the tone for the upcoming Taurus and Fiesta launches."
(Mar 2, 2009)