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November 14, 2011

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Asian premiere of the MINI Coupé at the Tokyo Motor Show

Munich - MINI is using the 2011 Tokyo Motor Show to present the latest additions to its product range and, at the same time, open a window into the longer-term future of the brand. Taking centre stage is the Asian premiere of the MINI Coupé, which showcases the brand’s hallmark driving fun in a particularly concentrated form. Added to which, visitors to the Tokyo Motor Show from 3 –11 December 2011 will be able to explore a fascinating concept study which embodies alternative facets of the MINI character and offers an insight into the potential for fresh expansion within the model range.

 

Premium quality, expressive design and a peerless balance between driving fun and efficiency underpin the status of MINI as a one-off in the premium small car segment. A principal contributory factor in the dynamic worldwide growth of the British brand – alongside the opening up of additional markets – is increased variety within the model line-up, a development that has been fuelling the appetite of discerning new target groups for the unmistakable MINI style.

 

As the first two-seater in the brand’s current model family, the MINI Coupé wastes no time in revealing its sporting character. Powerful engines join forces with a bespoke chassis set-up, harmonious weight distribution, stiff body structure and optimised aerodynamic properties to deliver the ultimate expression of the traditional MINI go-kart feeling.

An intriguing concept study provides an alluring preview of how a further addition to the model line-up might shape up. The MINI Paceman Concept fills a niche as the first Sports Activity Coupé in the MINI segment.

Photo: BMW/MINI

(11.11.2011)

 

 

 

 


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