Automotive Intelligence - the web for automotive professionals and car enthusiasts
September 16, 2011
Ten years after the relaunch of the brand and five years since the second generation of the 21st-century MINI hit the roads, its popularity in car markets around the globe continues to grow with the arrival of each new model.
With five models now carrying the MINI badge, the brand has succeeded in meeting the specific needs of various target groups. The luxury of choice created by the variety of models within the MINI family is taken a stage further by the scope for effective customisation that each individual model allows. The brand offers its customers more freedom than any other carmaker to configure their car to their own personal style.
MINI Coupé: world premiere for a more focused go-kart feeling
Two years ago a concept car previewing a two-seater Coupé from the MINI brand turned heads aplenty at the Frankfurt Motor Show. And now that vision of even more sharply focused driving fun has become a reality on the road. The 2011 Frankfurt Show provides the stage for the world premiere of the MINI Coupé. The two-seater will be offered from launch with a choice of four engine variants with outputs ranging from the 90 kW/122 hp of the MINI Cooper Coupé and the MINI Cooper SD Coupé’s 105 kW/143 hp to the 135 kW/184 hp developed by the MINI Cooper S Coupé and the 155 kW/211 hp of the sporting flagship, the MINI John Cooper Works Coupé. In league with these powerful engines, the Coupé’s bespoke suspension set-up, harmonious weight distribution, extremely rigid body and special aerodynamic tweaks – including an extending rear spoiler – help to bring the car’s go-kart feeling even further to the fore.
The MINI Coupé is the brand’s first model to adopt a classical three-box structure with a strikingly stepped rear end. The car’s roof has a standard contrasting paint finish, accentuating its distinctive design, while the 280-litre luggage compartment behind the high-opening tailgate reveals impressive functionality. Other particularly noteworthy features of the interior include oval recesses in the roof liner, which are specific to the MINI Coupé and emphasise the car’s two-seat design, and the wide through-loading facility linking the cabin and luggage compartment.
MINI Yours: customisation at its most exclusive
The extra breadth in the model range is complemented by the increased scope for owners to customise their cars. For example, the MINI Yours collection of products represents a particularly attractive addition to the options list. MINI Yours comprises a range of exclusive options – designed as the perfect complement to the unmistakable character of the MINI brand – for the exterior and interior design of the MINI Coupé. In addition to unusual paint finishes, trim elements, upholstery variants and interior colours, the MINI Yours range also offers customers stylishly composed equipment packages and limited-edition models.
The 2011 Frankfurt Motor Show will also host the unveiling of the MINI Clubman Hampton, which embodies the inimitable style of MINI Yours in particularly concentrated form. The paintwork and wheels of the MINI Clubman Hampton, as well as its exterior and interior design, and other equipment features chosen specially for it, have been carefully coordinated down to the smallest details to lend a special flavour to both its appearance and the driving experience on board. Currently only one MINI exudes an even more exclusive allure: the MINI INSPIRED BY GOODWOOD. This special-edition take on the three-door MINI was created under the expert eye of the Rolls-Royce Motor Cars design team and is also on display at the Frankfurt Motor Show.
Original MINI Accessories: more freedom for customers to express their personal style
Looking beyond the range of optional equipment available ex-factory, MINI also opens up an extraordinary wealth of possibilities when it comes to configuring owners’ cars to their personal style and requirements. The Original MINI Accessories range gives owners all the tools they need to enjoy the hallmark MINI driving fun in an individually tailored one-off car. The range comprises a constantly expanding selection of products which enhance and accentuate the expressive design, sporting characteristics and functionality of a MINI.
Alongside the familiar customisation options for the exterior, such as roof flags, mirror caps and side indicator surrounds, the Original MINI Accessories presented at the 2011 Frankfurt Motor Show also include steering wheels, gearshift knobs, interior trim strips and other retro-fit components for the interior. Customers will also find specifically designed transport systems to carry sports equipment safely and comfortably while on the move. Likewise on show is the latest range of accessories from the John Cooper Works brand. These include John Cooper Works tuning products, which further enhance both engine performance and handling, make the car’s aerodynamic properties and exterior design that much more effective, and bring the sensation of the race track to the interior.
Photos: Automotive Intelligence/MINI
(Set. 14, 2011)