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April 24, 2012

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Beijing Debut For The Ultimate Rolls-Royce Phantom Extented Wheelbase

Rolls-Royce Motor Cars has returned to Auto China in 2012 with a world debut. The new Phantom Extended Wheelbase takes centre stage in the company’s largest market, where the majority of Phantom buyers commission this ultimate expression of a Rolls-Royce. The launch in Beijing follows last year’s global debut for Ghost Extended Wheelbase in Shanghai.

Phantom Extended Wheelbase completes the Phantom Series II family, following the debuts of Phantom Saloon, Phantom Coupé and Phantom Drophead Coupé at the Geneva motor show in March. The launch also comes as Rolls-Royce Motor Cars continues to grow in China, having opened three new showrooms this year, with five more to come in the near future.

“I am proud to present our new benchmark of automotive luxury in China,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “No other luxury product comes close to Phantom Extended Wheelbase in staging an object of exquisite beauty, effortless opulence and grand theatre. I am delighted that our discerning Chinese clients continue to value Phantom Extended Wheelbase so highly. And with the changes for Series II I am confident that it will continue to retain its position at the very pinnacle of the ultra-luxury goods marketplace for many years to come.”

Phantom Series II evolves the iconic Rolls-Royce Phantom which was launched on 1 January 2003 at the company’s new home and headquarters in Goodwood, England. And like other Phantom Series II models, Phantom Extended Wheelbase features significant improvements in design, drive-train and technology.

Encapsulating the changes that lie beneath is a striking new front-end design, complete with re-styled bumpers and rectangular light apertures. Fully-LED headlamps as standard deliver a characteristic whiter light, and encompass technologies that automatically change the shape and direction of light beams according to road orientation and in response to different driving conditions.

New driver assistance technologies ensure that Phantom Extended Wheelbase retains its reputation for effortlessness. A modern user interface with re-designed multi-media controller, for example, controls a new satellite navigation system with functions that include 3D maps with landscape topography, guided tours and composite route planning.

Photos: RR

(23.04.2012)

 

 

 

 


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