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August 08, 2012

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The new BMW 7 Series represents sporting poise and luxurious comfort

Munich - The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership.

New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world’s most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks.

Dynamic lines and perfectly balanced proportions continue to lie at the heart of the BMW 7 Series Sedan’s sporty and elegant presence. The most eye-catching feature of the new BMW 7 Series are the new LED headlights with hallmark BMW corona rings and a smart accent strip, which now ensure the new BMW 7 Series projects a distinctive appearance at night as well. The modified BMW kidney grille with nine slats – instead of the previous 12 – and revised front apron set the new model apart from its predecessor.


The new BMW 7 Series Sedan will hit the ground running in 2012 armed with new and comprehensively revised engines which are extremely economical and low on emissions and channel their power to the driven wheels through an intelligent eight-speed automatic transmission. Technology such as the Auto Start-Stop function, Brake Energy Regeneration, the Driving Experience Control switch with ECO PRO mode with extended functions and coasting mode pave the way for additional fuel saving.

Alongside the flagship BMW 760i with its 12-cylinder powerplant, there is a choice of the BMW 740i with a new BMW TwinPower Turbo six-cylinder in-line engine or the BMW 750i with a revised V8 petrol engine. The six-cylinder diesel engines in the BMW 730d and BMW 740d likewise offer drivers the combination of increased output and lower fuel consumption.


Making its debut, meanwhile, is the new BMW 750d xDrive. Under its bonnet lies the new M Performance TwinPower Turbo six-in-line diesel engine – the world’s most powerful diesel engine of its kind. Rounding off the range is the second-generation BMW ActiveHybrid 7 combining a new TwinPower Turbo six-cylinder in-line petrol engine with a 40 kW/55 hp electric motor for significantly reduced emissions.

BMW ConnectedDrive: intelligent integration is the key to comfort and assurance at the wheel along with unbeatable safety. A unique combination of driver assistance systems and mobility services allows the BMW 7 Series to once again demonstrate its innovative edge and technical eminence over its rivals. To this end, the BMW ConnectedDrive portfolio includes impressive new features that enable the Sedan to maintain its leading position in the luxury segment.

Among the systems helping to maximise safety are BMW Night Vision + Dynamic Light Spot with pedestrian recognition technology (unique in the premium segment), the anti-dazzle LED High-Beam Assistant, Driver Assistant Plus with Lane Departure Warning and Cruise Control with Stop & Go function, Active Protection with automatic fatigue recognition and Speed Limit Info including the No Passing Info display using road sign symbols. A more powerful operating system governing the central Control Display ensures the entertainment programs are simpler to operate, optimises office and online services, and makes using the telephone that much easier. The Professional navigation system, meanwhile, is now more powerful and features new and ultra-sharp map graphics and 3D city mode.

Photos: BMW

(July 30, 2012)

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