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June 08, 2012

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Ford To Introduce SYNC To Taiwan In New Ford Focus

TAIPEI, Taiwan – Ford Motor Company announced that it will bring its award-winning Ford SYNC® system to Taiwan in the new Ford Focus, allowing customers to make phone calls or play their favourite music using Mandarin voice commands.

The new Focus will be the first Ford vehicle in Taiwan to feature the SYNC connectivity platform, which will have voice recognition in two available languages – English and Mandarin.

Using the hands-free technology of SYNC, powered by Microsoft, customers can connect almost any mobile phone or digital media player to their Focus via Bluetooth® and USB connection respectively. Taiwanese drivers can use either steering wheel-mounted controls or voice commands to manage SYNC’s features, keeping their eyes on the road and hands on the wheel.

“We’re really excited to be further expanding SYNC to more Ford customers across the region, and even more excited that it will be available in Mandarin,” said Dave Schoch, chairman and CEO of Ford Greater China.

“At Ford, we are committed to bringing the best global technologies to our customers and making them user-friendly. SYNC in Mandarin delivers value to the customer through smart and convenient features that help keep them connected to their digital lives in a safer, simpler and smarter way.” added Thomas Fann, president, Ford Lio Ho Motor Company.

Originally introduced in North America with three languages, Ford is working with industry leader Nuance Communications to expand the reach of SYNC globally with an additional 16 languages, providing voice recognition capability in more languages than any other automaker offering voice control.

SYNC is now installed in more than 4 million Ford vehicles. With this popular technology launching across Europe and Asia this year, Ford projects an additional 9 million vehicles will be equipped with SYNC by 2015.

 

SYNC can recognise up to 150 unique voice commands in either Mandarin or English. This allows users to take fewer steps and utilise more conversational commands to control SYNC features, making it easier to access more content by voice.

Nuance’s natural text-to-speech technology is also behind “Samantha,” the female voice of SYNC, providing drivers with a more natural, conversational experience with their Ford vehicle. All of these refinements are designed to encourage drivers to take advantage of the hands-free capabilities of SYNC and keep their focus on driving.

(June 4, 2012)

 

 

 


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