New 2013 Ram 1500 is on Its Way to
AUBURN HILLS, Mich. - Nearly 200 dealers
gathered at the Palace of Auburn Hills (Mich.) to deliver the new 2013
Ram 1500 to dealerships across Michigan, Ohio, Indiana and Kentucky.
"The new Ram 1500 is the truck folks are
talking about," said Fred Diaz, President and CEO Ram Truck Brand and
Chrysler Mexico. "Customers are returning to the pickup-truck market.
With 25-mile-per-gallon fuel efficiency and class-exclusive features,
buyers have been anxious to get behind the wheel and check the Ram 1500
out for themselves."
The event is one of several across the
United States that the automaker is hosting as part of the truck's
The vehicles coming out today are 2013 Ram
1500 Big Horn editions, the most popular Ram models across the nation.
Depending on the dealer, the vehicles being driven away today will be
available for test drives and sale this afternoon.