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September 07, 2012

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Rolls-Royce Announces Business Expansion In Japan

Rolls-Royce Motor Cars announced today that a strong interest in the company’s super luxury cars has resulted in the marque opening increased retail space in Tokyo and a new presence in Osaka, in addition to an upgraded showroom in Yokohama.

The CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, visited both Rolls-Royce Motor Cars Tokyo and Rolls-Royce Motor Cars Yokohama earlier this week, and also oversaw the opening of a new, expanded showroom at Rolls-Royce Motor Cars Tokyo operated by Cornes Motors Ltd at Shiba, Minato-ku Tokyo.


Mr Kenzo Watari, CEO Cornes Motors Ltd. said: “We are delighted to welcome Mr Müller‑Ötvös at the opening of this new facility. Investment in this space represents Cornes Motors Ltd’s confidence in the continuing success of the Rolls-Royce brand in Tokyo. In addition to sustained demand for Ghost and Ghost Extended Wheelbase, Tokyo customers embrace highly-Bespoke, pinnacle Phantom Series II family cars. This is reflected in the interest and orders that Phantom Series II has already generated.”


He added: “We are committed to ensuring that our highly discerning customers enjoy an effortless purchasing and aftersales experience that befits the standards of the marque. I am certain the move will be the start of a highly successful new chapter in the history of Rolls-Royce in Japan.”

Paul Harris, Regional Director, Rolls-Royce Motor Cars Asia-Pacific said: “Rolls-Royce Motor Cars Tokyo was the most successful dealership by sales volume in Asia-Pacific outside of Greater China in 2011. In 2011 Japan matched 2010’s sales result, a remarkable achievement considering the challenging market conditions.”

The launch of a new showroom in Tokyo follows the announcement that Cornes Motors Ltd has been awarded Rolls-Royce Motor Cars’ first dealership in Osaka. Cornes Motors Ltd currently services a number of customers in Osaka from their existing base in Tokyo.

The Rolls-Royce Motor Cars Yokohama showroom is operated by Nicole MotorCars Co. Ltd, the authorised dealer in Kanagawa Prefecture. The dealership has seen healthy sales growth so far in 2012. Significant investment has been made in a new Bespoke lounge, reflecting the increasing demand from Yokohama customers to commission highly individual motor cars. As a result, the dealership has expanded its facility by moving the administrative office to the second floor of the facility.


Torsten Müller-Ötvös said: “The developments I have observed from dealers in both Tokyo and Yokohama give me great confidence in the continued, sustainable growth of the marque for Japan. In Cornes Motors Ltd and Nicole MotorCars Co. Ltd we have two partners that have shown great commitment to furthering the brand in Japan, a country with a long and rich association with Rolls-Royce.”

Photo: RR


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