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April 2013








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Ford Unveils New Escort Concept at Auto Shanghai 2013

New Escort Concept

SHANGHAI, China – Continuing to deliver on its promise to bring 15 new vehicles to China by 2015, Ford Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look at its new generation of global vehicles and smart technologies. Alongside an impressive lineup of vehicles and several regional debuts, Ford is injecting new energy into the compact car segment with the global introduction of an exciting new concept car.

With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.


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“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”

“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”

Ford Fiesta and Ford Fiesta ST

Fans of smaller cars will find much to like in the stylish new Ford Fiesta, with a striking new exterior design and an updated, ergonomically refined interior. Featuring Ford’s award-winning SYNC® in-car connectivity system that supports both English and Mandarin, a responsive and efficient 1.5-litre four-cylinder petrol engine, and Ford’s six-speed PowerShift automatic, the new Fiesta marks the bold evolution of a popular automotive icon.

Photos: Ford

(April 20, 2013) 


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