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April 2013









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Honda Exhibits World Premiere of the “Concept M” a New-Value MPV Concept Model at Auto Shanghai 2013

Shanghai - Honda exhibited the world premiere of the Concept M, a concept model of a mass-production vehicle to go on sale next year in China, at Auto Shanghai 2013.

“Concept M” new-value MPV concept model The Honda Concept M is a concept vehicle for the MPV (Multi-Purpose Vehicle) segment developed mainly for Chinese market. Currently, commercial vehicles account for the majority of the MPV market in China. Honda will introduce a new-value vehicle to the segment that offers the attributes of a passenger car with a comfortable and spacious cabin that is also fun to drive. The Concept M was designed by the design studio at the Automobile R&D Center of Honda R&D Co., Ltd. in Japan. Honda is making progress in the development of a mass-production vehicle based on this concept model aiming for market introduction next year.


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“CRIDER” (Chinese name: 凌派)

The Honda CRIDER is a mass-production vehicle based on the Concept C (a concept model for a middle-class sedan developed for the Chinese market), which was introduced at the Beijing Motor Show last year. Developed under a design concept based on an image of a dragon, the CRIDER features top-class vehicle size*, an energetic exterior design and dynamic performance that exceeds other vehicles in its class. The CRIDER is a mid-size sedan developed for Chinese customers mainly by Honda’s Chinese associates.

The CRIDER is scheduled to go on sale from Guangqi Honda Automobile Co., Ltd. in June of this year.

“JADE” (Chinese name: 傑徳)

The Honda JADE is a mass-production vehicle based on the Concept S (a global concept model for a new-value passenger mover developed primarily for the Chinese market to go on sale first in China), which was also introduced at the Beijing Motor Show last year. Featuring an innovative design developed based on an image of jade stone with a beautiful exterior look and noble sense of quality within, the JADE will satisfy diverse customer needs from everyday use to holiday driving. The JADE was designed to match the tastes of Chinese customers born in 1980s who are energetic and known for pursuing their dreams.

The JADE is scheduled to go on sale from Dongfeng Honda Automobile Co., Ltd. in September of this year.

New “Li Nian S1”, original brand vehicle in China

Honda announced a minor model change of Li Nian S1, an original brand vehicle of Guangqi Honda. The Li Nian S1 has been well received by a large number of Chinese customers ever since its market introduction in April 2011 as the first mass-production model of Li Nian (Everus), the first original brand of an automobile joint venture company in China. Featuring renewed exterior and interior designs and Honda’s advanced technologies, the new Li Nian S1 will go on sale in May of this year. Guangqi Honda will strive to further increase sales of this vehicle by focusing more on customers in inland areas of China.

Comment by Seiji Kuraishi, president of Honda Motor (China) Investment Co., Ltd.

“Honda will continue proposing automobiles that offer new value to our customers in China. At the same time, Honda, Guangqi Honda and Dongfeng Honda will work closely together to further localise the development, procurement and production of Honda products in China. Honda’s role in the continuously growing Chinese automobile market is represented by our brand slogan, ‘我動 未来動.’ We believe that our role is to initiate actions to create new things and carve out a new and fun future together with our customers.”

Photos: Honda



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