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April 2013

 

 

 

 

 

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Bentley introduces the new Flying Spur to China

Shanghai - Bentley introduces the new Flying Spur at the Auto Shanghai 2013 to Greater China, alongside the Continental GT Speed, Bentley’s fastest production model ever and its pinnacle flagship model, the ultra-high luxury Mulsanne. Bentley also announces its plans to grow the dealer network in Greater China, reinforcing China as a key market for Bentley’s continued success as the company heads for double digit growth again in 2013.

Dr Wolfgang Schreiber, Bentley’s Chairman and Chief Executive, comments:

“China is a key market for Bentley and we are enjoying great sales success and growing customer interest. To continue to achieve these results, we have a significant expansion plan in place. This starts with the new Flying Spur, previously our best-selling model and we expect 60 per cent of the new Flying Spur sales to be delivered to customers in China.

 

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Success in the Far East

Reinforcing Bentley’s position as the number one luxury car maker in the world, 2012 saw a 23 per cent sales growth in China, with the region becoming Bentley’s second biggest market. Bentley established an official importer at the start of 2013, Bentley Motors China, to manage all key operations from its headquarters in Beijing.

 

 

The company’s growth plan includes major network expansion to build on the current 26 locations and continue to provide every Bentley customer with a first-class service. 12 new dealer locations are opening by May this year, with plans for 45 dealerships covering all key cities in Greater China to be in place by 2015.

Establishing a new luxury sedan benchmark With its unrivalled blend of effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology, the new Flying Spur, shown in the Far East for the first time, takes the worldwide success of its iconic predecessor even further.

Bentley’s styling team has developed an athletic design for the new Flying Spur that combines traditional Bentley styling cues with a dynamic stance and contemporary details. Sharp feature lines complement muscular rear haunches, while LED day-time running lights, dipped headlights and taillights complement the front and rear profiles. The interior designers have created a luxurious, spacious cabin that dresses advanced acoustic and electronic technologies in exquisite hand-crafted leather hides and wood veneers.

Photo: Bentley

(19 April 2013)
 

 


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