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December 2013

 

 

 

 

 

 

 

 

 

 

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All-new Mustang Ford is named ‘OFFICIAL CAR’ of 2014 International CES

DEARBORN, MICH. - Advanced driver-assist features, technology to personalize the driving experience and performance improvement applications mark some of the innovations for all-new Mustang Ford to showcase all-new Mustang and announce its new technology features to open the 2014 International CES® Tuesday, Jan. 7.

The most technologically advanced version of Ford’s iconic pony car will take center stage at the 2014 International CES® as the all-new Mustang is recognized as “Official Car” of the world’s largest hands-on showcase of emerging innovation. 2014 International CES will be held Jan. 7-10, 2014, in Las Vegas; the show is owned and produced by the Consumer Electronics Association®.

   

“Mustang has always been more than just a car, as it reminds us of the freedom and joy that comes from traveling the open road,” said Jim Farley, executive vice president, Ford global marketing, sales and service and Lincoln. “With world-class performance and innovative technologies wrapped in a sleek design, the all-new Ford Mustang puts you in control of the driving experience that suits you best.”

 

 
 

As Official Car of the 2014 CES, a Mustang fastback will be prominently displayed in the Grand Lobby of the Las Vegas Convention Center. In addition, Ford will feature the Mustang convertible in its main display area in the North Hall. Ford will host a press conference to debut the new Mustang to the CES audience and to announce new technology features at the show’s opening on Tuesday, Jan. 7.

“It is very exciting to see an iconic American car like Mustang equipped with state-of-the-art technology,” said Gary Shapiro, president and CEO, CEA. “Automobiles are rapidly becoming mobile technology platforms as consumers demand connectivity along with efficiency and performance in their vehicles.

“With features like upgraded SYNC, Ford automobiles are built with cutting-edge technology that can make driving safer and more enjoyable. We are overjoyed to see Ford return to our show and to have the new Mustang as Official Car of the 2014 CES.”

Smarter than your average pony Delivering a great driving experience is all about keeping the driver in control. In addition to the fundamentals of proper seating, control today also means making technology available to enhance the drive – whether it’s a daily commute, extended road trip or weekend track day.

 

Rather than having to settle for a one-size-fits-all technology solution, Mustang drivers will have the ability to tune their individual car to their driving style and road conditions. With available Selectable Drive Modes, the driver can quickly adjust steering effort, throttle response, shift control and stability control settings by toggling between normal, snow-wet, sport and track modes.

In addition to the four preset modes, drivers can fine-tune the steering effort separately with standard, comfort and sport settings. The new Ford stability control system can also be set to a less intrusive sport mode or turned off entirely for track use.

The all-new 2015 Ford Mustang goes on sale in North America during the fall of 2014.

Photo: Ford

(Dec. 16, 2013)

 

 


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