"Over the last six years, the Kia Soul and the hamsters have evolved together,” said Colin Jeffery, chief creative officer, D&G. “In 2013, the Soul was totally transformed, so it made sense for the Hamsters to become just as sleek and sophisticated. This year, we were tasked with introducing Kia’s first electric vehicle in the U.S., and to suit their smart new ride, the hamsters started hitting the books instead of the gym. Smart is the new sexy, and the hamsters are using their wits, and a fortuitous lab accident, to their advantage.”
All-New 2015 Soul EV (#KiaSoul) Scheduled to go on sale in the third quarter, the all-electric, zero-emissions Soul EV is the centerpiece of Kia’s Clean Mobility program and the brand’s first-ever mass-marketed electric vehicle. While it retains the funky style and functionality Soul is known for, the EV variant introduces new and more aerodynamic styling cues and is the first vehicle in the world to receive Underwriters Laboratory’s (UL) environmental validation for its integration of 10 percent bio-based material in the interior. A state-of-the-art 27 kWh lithium ion polymer battery powers an 81 kW electric motor, producing 210 lb.-ft. of torque, which drives front wheels and is expected to yield a range of approximately 80-100 miles of real-world driving on a full charge, with internal testing and evaluation results exceeding 100 miles in some instances.
(August 21, 2014)