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BMW Group DesignworksUSA
announces corporate name change to Designworks
Munich/ Shanghai - In
response to wide ranging changes in the business context of
DesignworksUSA, the BMW Group subsidiary will change its name to
Designworks, launch a new company website and introduce an updated
As of 8th April, BMW Group DesignworksUSA will change its name to
Designworks, reflecting the design consultancy’s growth into a leading
creative consultancy and its increasingly diversified business
relationships within and outside the BMW Group. In alignment with the
adoption of a new name, the studio will launch a new website which will
also reveal the studios’ new CI.
Since 1995, Designworks has been an integral part of
BMW Group Design. For decades it has provided its
creative services to inspire the culture of
innovation at BMW Group and to foster creative
thinking, business growth and change for companies
worldwide. Out of its core competency and driven by
its clients business challenges, Designworks
developed a whole range of services interlinking
design with expertises such as creative and
sustainability consulting, strategy and research,
User Interface design and branding.
While the consultancy’s set up and service offering
have evolved, its core business and strength remains
strongly rooted in creativity-based, cross-industry
innovation fuelled by its relationship with the BMW
Group. Today the time has come for Designworks to
align its internal advancement with its external
appearance and to present a new name, new company
website and an updated corporate identity. With
these measures the studio is underpinning its role
as a global catalyst for progression and leadership.
Group’s culture of innovation
Designworks has a heritage of creating the future.
Having started business in the 1970’s as a Malibu
based design studio, today the creative consultancy
is one team in three locations around the world with
both a global and diverse local perspectives on
phenomena shaping what is next in design. Clients
from around the world – from startups to Fortune 500
companies – seek out the consultancy for informed
glimpses into the future. The mission of the
creative studio is to leverage the power of BMW
Group’s culture of innovation and cutting edge
design to advance the goals of external clients.
At the same time Designworks brings outside
perspectives and impulses to the BMW Group through
knowledge and experience gained with cross-industry
client engagements. With a widespread design and
creative consulting portfolio and a special focus on
mobility, digital life and connected consumer,
Designworks conflates and helps clients leverage the
driving forces of innovation.
Designworks’ client base has always been versatile.
It is even more diverse today and so are the client
divisions approaching the studio. Next to product
and design management, Designworks’ clients today
sit in the strategy departments, in innovation
management, in development, in marketing, events or
wherever innovation impulses are required. Alluring
for many of Designworks’ clients is the
consultancy’s ability to provide cross-departmental
consultation, guiding large project teams made up of
the most diverse departments, disciplines
and thought cultures.