Home News Companies Events Guestbook Golf Contact

Automotive Intelligence - the web for automotive professionals and car enthusiasts

Google

Web

autointell.com

January / February 2015

 

 

 

 

 

 

 

 

 

 

© 1998 - 2015 Copyright &
Disclaimer

Automotive Intelligence,
www.autointell.com
All Rights Reserved .
For questions please contact
editor@autointell.net

 

Mercedes-Benz starts 2015 with record sales

Stuttgart – Mercedes-Benz follows up on the success of the previous year and has started 2015 with record sales of 125,865 vehicles. Thus, 13.6% more Mercedes-Benz models were sold than in the same month of the previous year. In January, smart also posted a solid sales growth of 29.9%.

"We have started the 'year of the SUVs' at Mercedes-Benz with a sales increase of 37% in this segment", said Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. "In 2015 we will continue last year’s momentum with new products across all segments: in the high-end with the Mercedes-Maybach S 600 and in the microcar-segment with the new smart fortwo and smart forfour, which are highly popular among our customers. January unit sales of the new smart models increased by nearly 30% in comparison to the previous year’s month."

The European market continues to develop positively for Mercedes-Benz with a 14.5% sales increase to 47,693 vehicles. Particularly high growth rates were achieved in the UK (+20.4%), Italy (+16.3%), Spain (+47.4%) and France (+22.1%). In the toughly competitive German market, 11.4% more vehicles were sold than in the same month of the previous year (15,503 units), and additional market shares were gained. Mercedes-Benz is thus expanding its market leadership among the premium manufacturers in the domestic market.

   

In the NAFTA region, a total of 27,621 models were sold (+9.6%) – more than ever before. With sales of 24,619 vehicles, a sales record was achieved in the USA (+8.9%). A new record was also posted in Canada with a sales increase of 8.2%.

The Asia-Pacific region achieved a sales record of 46,269 vehicles (+16.4%), of which 28,080 Mercedes-Benz models were delivered to customers in China (+14.5%). A sales record was posted not only in China but also in Japan, where Mercedes-Benz holds the market leadship among the premium manufacturers.

In contrast to the general market forecast, Mercedes-Benz unit sales in Russia were up by 16.2% in January. However, it remains to be seen how the difficult economic situation will affect Mercedes-Benz sales in Russia during the rest of the year.

The compact cars of Mercedes-Benz continue to enjoy great popularity, which enabled a 24% sales increase in January. A total of 33,719 customers received their new A-, B-, CLA- and GLA-Class vehicles in January. The CLA Shooting Brake, which is the fifth member of the compact car family, will celebrate its market launch in March.

The C-Class Sedan and Estate were particularly successful in January. Sales of the two models are over 50% higher than in the same month of the previous year. Overall, some 31,959 C-Class Sedans and Estates were handed over to customers.

At the beginning of the year, the S-Class did not only win the hearts of "auto, motor und sport" readers, who voted the model as the best car in the luxury class. Unit sales of the best-selling luxury automobile in the world climbed by 9.2% to a new record high of 8,111 units.

The SUV boom has led to a 37% sales growth in this segment. The GLK- as well as the GL- and G-Class posted new sales records in January.

The new smart models launched in November 2014 are enjoying an excellent reception from customers. In January, unit sales increased to 8,457 smart fortwo and forfour models, which marks a 29.9% increase compared to the previous year’s month. Sales on the German domestic market grew by more than 60%.

Overview of sales by Mercedes-Benz Cars

 

January 2015

Change in %

Per January 2015

Change  in %

Mercedes-Benz

125,865

+13.6

125,865

+13.6

smart

8,457

+29.9

8,457

+29.9

Mercedes-Benz Cars

134,322

   +14.5

134,322

    +14.5

 
 
 
 
 

Mercedes-Benz Sales in the Markets

 
 
 
 

Europe

47,693

+14.5

47,693

+14.5

- thereof Germany

15,503

+11.4

15,503

+11.4

NAFTA

27,621

+9.6

27,621

+9.6

- thereof USA

24,619

+8.9

24,619

+8.9

Asia-Pacific

46,269

+16.4

46,269

+16.4

- thereof Japan

4,534

+11.7

4,534

+11.7

- thereof China

28,080

+14.5

28,080

+14.5

(Feb 06, 2015)

 


.Home   News   Companies   Events   Guestbook   Golf   Search