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Toyota/Lexus Score a Triple-Play in New England Winter Vehicle Awards

ADVANCE/BOSTON - The Toyota and Lexus divisions of Toyota Motor Sales, U.S.A., Inc. won three categories of the New England Motor Press Association's prestigious "Official Winter Vehicle of New England" awards.

Toyota's sophisticated and luxurious Land Cruiser took top honors in the Full-Size Sport Utility Vehicle (SUV) category for the second year in a row. It was recognized of its "ability to truly go through the roughest of off-road conditions" as well as its interior refinements and a ride quality that belies its size.

Toyota's new-for-2000, full-size, V8-powered Tundra pickup truck was judged Best Pickup. Members of the press association singled out Tundra as "the Lexus of trucks," "the most refined of the bunch," and "the new standard in trucks."

Terry Sell, assistant general manager of Toyota's Boston Region, accepted Toyota's awards in the evening ceremony. Lexus' top-selling RX 300 completed the hat trick, taking home the third award of the night by winning the Compact SUV crown. The smooth-riding, all-wheel-drive RX 300 has been the best-selling Lexus model since its introduction in March of 1998.

The New England Motor Press Association is a professional organization comprised of nearly 50 accredited print and broadcast journalists who cover the auto industry in the six-state region famous for its challenging winter weather conditions.

(Feb. 8, 2000)

 

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