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DaimlerChrysler : Integration Management

At the end of 1998 DaimlerChrysler introduced its integration management, which should at least be in place for 24 months. The board of management is devided into

• Integration Council, 

• Non-Automotive Council and

• Extended Bord

The integration was prepared by  29 Issue Resolving Teams, later on 69 working groups were brought together. A coordination team was introduced and headed by managers from each side at Daimler-Benz (Rüdiger Grube) and Chrysler (Barry Price).

Integration teams are introduced in the

• automotive areas and

• non-automotive areas and corporate functions   

The automotive integration teams are

• Product Creation (Hubbert/Gale)

• Purchasing (Petri/Valade)

• Marketing & Sales (Zetsche/Holden)

• Production Planning (Hubbert/ Henson)

• Global Strategy-Integration (Hubbert/Stallkamp/Lauk/Cordes)

The non-automotive and corporate functions teams are

• Corporate Development (Cordes/Stallkamp)

• Technology & Research (Vöhringer/Robertson)

• Information Technology (Cordes/Unger)

• Finance & Controlling (Gentz/Valade)

• Human Resource & Corporate Structure (Tropitsch/Oswald)

• Corporate Communication (Walter/Harris)

• Non-Automotive Divisions (Mangold/Valade/Bischoff/Cordes)

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