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Ford Motor Company Officials Confirm Mercury Future
Rewey specifically identified the 2000-model Mercury Sable, set to be introduced next week from the San Diego Auto Show. The new Sable will be introduced to the world via the Internet – a first for Mercury – demonstrating the type of innovative thinking the brand is beginning to stand for. "Because it would be a mistake to tip our hand to our competition, I can't disclose specific product plans," Rewey said. "I can tell you that Mercury is planning to bring to market new versions of several products over the next couple of years – hardly a sign of a brand with a limited future." Lincoln Mercury President Mark Hutchins noted important new buyer groups are evolving that hold exciting potential for the Mercury brand. One group is the leading edge of the baby boomer generation nearing retirement age, a group that will have a high level of discretionary disposable income and will be in the market for new vehicles. The second group – Generation Xers – are soon to be entering their prime new vehicle buying time, and Mercury vehicles such as Villager, Mountaineer and Cougar are well positioned to appeal to this group. "Today, Mercury Cougar is bringing a whole new set of buyers into Mercury dealerships," Hutchins said. "Sixty percent of Cougar buyers never even shopped in a Mercury dealership before, and a high percentage of them are "With Cougar, the new Sable coming later this year, and the future products in the pipeline, our dealers will have great products for both loyal and new Mercury buyers for years to come," Hutchins said.
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