2007 Salon
International de l'Auto et Accessoires, Geneva, Switzerland
SEAT Leon
SEAT
León Pies Descalzos
The León Pies Descalzos was developed by SEAT
in cooperation with Shakira. In the design process Shakira acted as a
consultant on colors and materials. The standard SEAT León Cupra is now
transformed into a totally unique car that one lucky person will be able to
win in the drawing at the end of the fundraising campaign in May 2007.
The fundraising campaign started in February
2007 in connection with Shakira’s first concert on the European Tour in
Hamburg. It will be promoted in all communication channels in the
integrated advertising campaign that SEAT has launched benefiting from
the Shakira cooperation.
It will end on May 15 and the León
Pies Descalzos will be handed over to its winner during the
Barcelona Motor Show in the beginning of June.
The markets where you can enter in the
drawing are: Austria, Belgium, Czech Republic, Denmark, Finland,
France, Germany, Hungary, Italy, the Netherlands, Norway, Spain,
Sweden, Switzerland and United Kingdom.
How to Win the León Pies Descalzos for 1 Euro?
To be able to win the car you have to donate
money to Pies Descalzos through SEAT’s campaign. Either by sending an SMS to
a dedicated number in each country and donate 1 Euro or by entering the
dedicated Shakira/SEAT website – www.catch-the-fever.com – where you will be
able to donate any sum you would like with a credit card.
The León Pies Descalzos that SEAT is donating
to the fundraising campaign represents a value of 27.300 Euros in its
equivalent version on the Spanish market. During the press conference in
Berlin, Erich Schmitt handed over a cheque with the same amount to Shakira
to give the fundraising a flying start.
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The most powerful road-going SEAT to date
The base for the car is the recently presented
SEAT León Cupra. This car has already secured its place in the history books
by being the Spanish brand’s most powerful road-going car to date.
Developing 240 hp (177 kW) the new Cupra model integrates all of SEAT’s
expertise in creating cars with an overtly sporty attitude.
The design alterations in the León Pies
Descalzos include the exterior color, which is a unique lilac metallic. This
color can also be found on several details in the interior such as the
dashboard and the back of the seats. Furthermore, the standard 18-inch
wheels are painted black. The Pies Descalzos logotype (a bare foot) is
integrated in the seats as well as in several places on the exterior.
Fundación Pies Descalzos
The “Fundación Pies Descalzos” (the Bare Feet
Foundation) was founded in Colombia. The organization is devoted to finding
and providing opportunities for children in Colombia. It originated in
Barranquilla, the hometown of Shakira on the Caribbean coast of Colombia,
and is now reaching other parts of the country.
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The goal is to improve the education,
nutrition, and the lives of the thousands of displaced children who are
living in perilous conditions in Colombia.
Background:
Shakira, one of the most successful, young and
recognized artists has chosen SEAT, the Spanish automotive brand, as the
main sponsor of her 2007 Shakira “Oral Fixation” European Tour.
The tour
started yesterday and will end on March 18, traveling through more than 10
European countries and concerts will be held on the most well known European
cities and venues.
