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Kia pro_cee'd Concept Car The strikingly styled showcar, named pro_cee’d, is based on the forthcoming three-door ‘sporty hatch’ version of the all-new Kia cee’d C-segment model. This five-door family hatchback has its world premiere (in production-ready form) at Paris and will be manufactured at Kia’s first-ever European assembly plant in Slovakia from November 2006.
The wheels are a two-part design, featuring five double-spokes arranged with a recessed black power-coated centre and brightly polished convex perimeter spokes. These dramatic wheels sport 265/30 R19 low profile tyres. Key attributes which the pro_cee’d and ‘sporty hatch’ models will have in common include the lowered roof line (down by 25 mm compared to the five-door cee’d) and shallower side windows ringed in chrome trim that create a robustly sporty window graphic. The pro_cee’d interior is designed to accommodate four people and is trimmed to give a strong ‘performance’ feeling with deeply matt surfaces. Like the exterior, the cab uses bright metal and dense matt black elements, but in the interior these appear to ‘float’ amidst areas of contrasting leather trim. Facing the driver, the three recessed dials of the instrument panel have separate metal cowlings set beneath a top cowling that also appears to ‘float’ above the dashboard. The short, leather-shrouded gear lever is set in a bright metal surround topping a black centre console that rises between the front seats to position a battery of minor switchgear within easy reach of the driver. In Paris, Kia will unveil its all-new C-segment estate model, the cee’d ‘sporty wagon’ prior to its launch in mid-2007.
When the cee’d sporty wagon goes on sale next September, customers will be offered an extensive choice of five engines, three trim/equipment levels and 12 exterior colours. The introduction of cee’d family (five-door, ‘sporty wagon’ and three-door ‘sporty hatch’) marks a major turning point in Kia’s history. They are the first-ever Kia models designed and manufactured in Europe, and will introduce a qualitative revolution for the brand.
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