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“A yelled hello” at the world
premiere of the Audi A5
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“Yello” provides a musical
backdrop at the Geneva Motor Show
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Technically perfect sounds for
the new Audi A5 commercial
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Yello originated in a test lab
for cars
Geneva - Visitors to the world
premiere of the Audi A5 were greeted by “A yelled hello”. The
name of the band “Yello” derives from these three words. Boris
Blank and Dieter Meier, both from Switzerland, compose
electronic music from sounds samples – and are providing the
musical backdrop to Audi’s press event during the Geneva Motor
Show. Their compositions are furthermore a foretaste of Yello’s
new album, which is set to be released this year.
The music that Yello produces
symbolises progressiveness and perfection. The two musicians’
work is defined by the experimental creation of technically
perfect sounds. Yello has composed the music for the new Audi A5
commercial. The campaign will be launched on German TV at the
end of May 2007 and then worldwide too.
The duo’s association with cars
goes back a long time – and was responsible for the birth of
Yello. At the end of the 70’s, Boris Blank was recording engine
sounds at a test lab for cars and using them for his
compositions.
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