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Mazda: US Sales 2003

MAZDA 'ZOOMS' INTO 2004 WITH STRONG DECEMBER SALES, CLOSES YEAR WITH IMPRESSIVE FOURTH QUARTER

IRVINE, Calif. – Mazda North American Operations (MNAO) today reported sales of 23,056 units in December—a 35.9 percent increase versus the same period last year and Mazda’s best December since 1994. The increase marks the third consecutive month the company’s monthly sales have been significantly ahead of pace from the prior year.

Overall, Mazda finished 2003 with year-to-date sales of 258,865 units—up 0.3 percent from last year.

 

Mazda’s strong December was led by its functional and sporty MPV, which posted a 10.4 percent increase in December sales. Mazda also reported record monthly sales of 8,778 units for its MAZDA6 flagship sedan—the best sales month in the vehicle’s history. In addition, after less than one month in dealerships, Mazda reported December sales of nearly 2,000 units for its all-new MAZDA3 sport compact.

"With a record month for our MAZDA6 flagship sedan and two new MAZDA6 derivatives on the way, the outlook is more than promising for this and all our Mazda vehicles in 2004," said Jim O’Sullivan, president and CEO of Mazda North American Operations. "We certainly made good on our prediction to close the year in impressive fashion and enter the new year poised for continued growth."

Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

Mazda US Car and Truck Sales

 .

 2003

 2002

PROTÉGÉ

68,788

83,367

Mazda3

2081

0

626

1,629

40,689

Mazda6

66,118

2,042

MILLENIA

1,812

18,066

MIATA

10,920

14,392

RX8

12,346

0

MPV

30,689

34,403

MAZDA TRUCK

14,970

20,265

TRIBUTE

49,512

44,989

Total Vehicles

 .

 .

CARS

163,694

158,556

TRUCKS

95,171

99,657

TOTAL

258,865

258,213

MEMO:

 .

 .

IMPORT CAR

95,947

115,825

IMPORT TRUCK

30,689

34,403

IMPORT TOTAL

126,636

150,228

DOMESTIC CAR

67,747

42,731

DOMESTIC TRUCK

64,482

65,254

DOMESTIC TOTALS

132,229

107,985

 Source: Mazda


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