Related Topics:

© 1998 - 2004 Copyright &

Automotive Intelligence,
All Rights Reserved .
For questions please contact

Ford Motor Company  Aston Martin  Jaguar  Land Rover 
Lincoln  Mercury  Volvo Cars

Ford Frontpage   Ford Automotive Operations   Ford Financial Service Operations  
Ford Management   Ford Manufacturing   Ford Automotive Sales

New Design Director at VC1

Chris Bird named new director of Small and Medium Car Vehicle Center Design; Claude Lobo retires

DEARBORN, Mich., January 20, 1999 – Chris Bird has been appointed Director of Design for Ford Motor Company's Small and Medium Car Vehicle Center (SVC) Design Studio, effective Jan. 1, succeeding Claude Lobo who is retiring.


Bird has been a chief designer in the SVC Design Studio since September, 1998. Previously, Bird held several positions with the German automaker Audi Motor Company.

"Chris will add a greater technical precision to a team of already outstanding designers given his keen understanding of quality and craftsmanship," said J Mays, Ford's Vice President of Design. "He takes over from Claude who has made a tremendous contribution to design at Ford. Under his leadership at the SVC, Ford's recent European models have assumed design leadership in our industry."

Lobo, 55, retires after a career spanning 32 years with Ford Motor Company during which he played a key role in designing cars from the Capri right up to the Focus, while pioneering innovations including the development of Computer Aided Design.

Bird, 42, began his career as an interior designer in Ford of Britain's Design Studio in Dunton, England, following his graduation from the Royal College of Art in London in 1981. He then went to work for Audi AG in Ingolstadt, Germany in 1986 and then in 1995 became chief designer, responsible for many of the recent Audi production exterior designs including A4, A6, A8, TT and AL2.

"There is a real sense of purpose and energy within Product Development at Ford and it is a very exciting time to be appointed to this position," said Bird. "My goal is very clear – to build on the design leadership Ford has established with models like the Ka, Puma and most recently the Focus."

Lobo joined Ford of Germany's styling office as a designer in 1966 after working first as a designer at an electric appliance company and then for Chrysler-Simca. In 1967, Lobo was appointed a manager of exterior design in the newly created Ford of Europe. Over the next two decades, he held a number of senior design posts in Ford of Europe, including assignments in small, medium and large car and truck design. Lobo became chief designer of Advanced Program Definition and Computer Aided Design for Ford of Europe in 1987.

In 1994, Lobo was appointed Director of Ford Motor Company's Advanced Design Studio in Dearborn, Mich. While in this position, Lobo led the development of several innovative concept vehicles including the Ford Indigo, Synergy 2010 and the Mercury MC4. He was also instrumental in the implementation of the Computer Aided Design technology that is now widely used throughout Design.

Source : Ford Motor Company

Homepage  News  Companies  Management    Events  Careers
Discussion  Guestbook  Search