"Test Track gives customers an exciting look at the advanced technology and rigorous testing that go into every GM vehicle," says Roy Roberts, General Motors vice president and group executive in charge of North American Vehicle Sales, Service and Marketing. "As one of the most technologically advanced attractions ever attempted as well as the longest, fastest ride at any Disney theme park, Test Track could only have been achieved by a Disney-GM partnership."

According to Roberts, the General Motors/Disney collaboration works on several levels – visceral, emotional and creative, as well as technological and strategic.

"GM’s commitment to its brands and the people who buy them demands we have business partners who bring a similar passion and focus to the table," Roberts says. "Disney provides all of these things, along with a globally known corporate nameplate as familiar as our own. Our two companies have a shared history dating back to 1982, when we teamed up to create the ‘World of Motion’ pavilion at Epcot."

Disney Imagineering created Test Track to be the most compelling public showcase of GM’s commitment to automotive safety, quality and advanced technology. For GM, Test Track is an important milestone in the company’s development of innovative new ways to reach consumers.