Built at the Toluca Assembly Plant in Mexico, the
Chrysler PT Cruisers are the first DaimlerChrysler vehicles to be shipped from the port at
Veracruz, a new export facility for the company which will reduce transit time to Europe
from 27 to 21 days. Previously, vehicles built in Mexico bound for Europe went by train to
Baltimore and were then transported via ship to markets around the world. "Veracruz
is the second largest export facility for DaimlerChrysler in North America, " said Ed
Krajca, Director of International Supply and Customs. "By shipping vehicles directly
from Veracruz, we can get vehicles into the hands of our international customers much
faster."
Vessels will make four trips per week from Mexico to Europe with an average of 400-500
vehicles per shipment. By December 2000, about 18,000 of the PT Cruisers built at Toluca
will be sent to Europe with another 5,000 vehicles headed for markets around the world
later this year.
"Working with and through the Veracruz Port Authority, DaimlerChrysler's
cross-functional teams and other members of the external extended enterprise system,
DaimlerChrysler has created a well-tuned machine for export operations out of
Verzcruz," said Jon Dostal, International Vehicle Logistics Manager.
The arrival of the Chrysler PT Cruiser in European dealerships leads the way for
significant growth in DaimlerChrysler's passenger car business in Europe following the
launch of the 300M in 1998 and the new Neon in 1999. These three vehicles, plus the new
Chrysler Sebring which goes on sale later this year and was just unveiled at the Geneva
Motor Show, give the brand a completely redesigned passenger car range that is less than
three years old.
The segment-busting Chrysler PT Cruiser has a uniquely American style, yet provides the
practicality and spaciousness of an MPV. The five-door PT Cruiser is an all-new
proposition for the European customer who demands individuality and functionality in equal
measure.
(April 13, 2000) |